Men's watch brand ranking

        Men's watch brand ranking

        A watch has always been a pursuit for every man; it can reflect a man's status and strength. Regardless of your age or your profession, you should own a men's watch. Which brands of men's watches are good? Take a look at the men's watch brand ranking.

        Tissot

        As the world's number 1 best-selling traditional Swiss watch brand, Tissot, which brings Swiss watchmaking tradition at a price affordable to the masses, occupying the top spot in search rankings is only natural. In the “2011 ranking of imported watch retail sales in China”, Tissot also held the number one spot in market share with 17.3 per cent.

        Longines

        Known for its romance and elegance, Longines is not only popular among Chinese consumers for classic models like the Saint-Imier collection, but also possesses a grand tradition in the field of sports timing. This year marks the brand's 180 anniversary, and the launch of several classic models with commemorative significance shows that they truly understand the tastes of Chinese consumers. The clear positioning by the Swatch Group has certainly played an indispensable role.

        Omega

        Ranked number 1 in imported watch sales in China in 2011, it holds a pivotal position within the Swatch Group. Its competition with Rolex has spanned from the film 007 series to deep-sea diving watches, and the Constellation Co-Axial women's watch, which balances technology with aesthetics, enjoys a large following in China.

        Rolex

        The name "“ Gold Rolex ”" is no joke. The high visibility of Rolex in China often leads the general public to overlook its prominent position in traditional watchmaking craftsmanship. As a top-tier watch brand famous for its traditional watchmaking, the new models Rolex presented at Basel this year have become a hot topic in the watch industry, naturally leading to high search volumes.

        RADO

        As the 1 Western watch brand to enter China and the 1 Western watch brand to appear in large-scale outdoor and television newspaper advertisements in China, it is well-known to Chinese consumers. Rado's continuous innovation in materials and design is also highly admired.

        Cartier

        Having started its business as jeweller to the “ court ”, Cartier has performed exceptionally well in recent years regarding high-complication watches, with floating tourbillon minute repeaters and high-complication skeleton designs showcasing its ambition in the field of high watchmaking. It is also the 1-ranking high-end watch brand by sales within Richemont. Furthermore, the Tank and Ballon Bleu enjoy a superb consumer base in China.

        Chanel

        Chanel's J12 line boasts a large following. The new white J12 and Premiere camellia tourbillon launched at Basel this year are further prime examples of combining the beauty of art with fine watchmaking craftsmanship.

        Patek Philippe

        No watch enthusiast can overlook Patek Philippe, the pinnacle of Swiss watch brands.

        IWC

        Renowned for its pilot watches, IWC is a top choice for many Chinese individuals entering the world of high-end timepieces.

        Tudor