Manjaz and Marvin make a luxurious entrance with the launch of the 2011 novelties

At the China Watch Merchants Conference held on 11 28, 2010, ARTAX Trading Co., Ltd. announced that two of its represented brands, MANJAZ WATCH and MARVIN WATCH, would soon be sold in the Chinese market. They also showcased 2 luxury watches on-site, providing a visual feast for the audience present.

 

As a long-standing Swiss brand whose primary style features mature poise and restrained elegance, Manjaz highlights noble quality while accentuating the wearer's personal character and status, making it a classic among wristwatches. Famous artist and Manjaz brand ambassador Bowie Tsang appeared at the event, unveiling the 2011 new watch models while sharing her encounter with Manjaz with guests: "The first time I saw a Manjaz watch, I was captivated by its refined and noble appearance. As I gradually learned about its pure Swiss pedigree and leading watchmaking craftsmanship, I grew even more fond of it. I am also very fond of this newly released collection of Manjaz watches, and I believe it will certainly win general approval."

 

Meanwhile, Marvin, another brand represented by the Artax Group, was the major highlight of the on-site event. Founded in Switzerland in 1850, Marvin is a prestigious Swiss watchmaker with a pure pedigree, boasting a history of 160 years. As early as the 60s, Marvin entered the Chinese market and was sought after and immensely loved by domestic watch enthusiasts. The Global CEO of Marvin, Cecile Jane Maye, alongside the head of Chinese partner Artax Trading Co., Ltd., jointly inaugurated the ceremony, announcing Marvin's grand re-entry into China and witnessing with the guests on-site the arrival ofonline watch shoppinga new era for Marvin.

Zhang Hua, Secretary-General of the China Watch Association, witnessed the historic moment for Gc and Marvin watches at the event. He remarked, "On the eve of the opening of the 2010 China Watch Fair, I am thrilled to have the opportunity to witness the brand appeal of Gc and Marvin. Alongside the guests present here, I will contribute our utmost passion to the progress and development of the entire watch industry!"

Artis will focus on building the Gc and Marvin brands in China, and in conjunction with the sales strategy for 2 models, will further refine its presence across the ChineseWatchmarket promotion. Artis Trading Co., Ltd. will also provide retailers with services such as sales training, alongside supervision and management.