Bvlgari's new Serpenti classic snake-inspired watch collection

Bvlgari Serpenti collection

Many different cultures view the snake as the embodiment of eternity. The image of the snake has long had an inseparable relationship with social civilisation, just as it does with Bvlgari. Bvlgari has always breathed life into the snake, a symbol of eternal youth, allowing it to be reborn continuously. The new Serpenti watch confirms this commitment from Bvlgari. From single-coil and double-coil to the 2011-coil watch that wraps around your wrist... the brand's famous Serpenti watch blends Bvlgari with femininity, paying homage to history and the spirit of natural beauty with a fresh attitude.

Bvlgari Serpenti collection

The brand-new 7-coil Serpenti model is the ultimate masterpiece of the brand's radiance, featuring distinctive finishing touches, with a rose gold 7-coil bracelet that winds up the forearm. The bezel, set with 38 diamonds (0.293 carats), surrounds a dial set with 190 diamonds (0.82 carats). Serpenti perfectly expresses the eternal image of the snake, pushing the innate charm of high jewellery to an unprecedented extreme.

Bvlgari hopes that through this innovation in snake-inspired design, it can carve out a new path in the watch industry; the elongated snake design symbolises that Bvlgari will remain evergreen and timeless in the watch market.