THE JOURNAL

The 2010 BQ Watch Culture Forum has officially concluded

Article ArchivePublished 2011-08-23

BQ "Beijing Youth" has always beenWatcha leading magazine in the industry. Since it began hosting various watch events a few years ago, it has become even more renowned.

　　As the most influential weekly media in China's watch industry, BQ "Beijing Youth" Weekly has always adhered to the unique philosophy of interpreting watch culture from a humanistic perspective. Since 2007, it has founded several watch culture activities, including the "BQ Watch Culture Contribution Award". It had already partnered with Hengdeli to hold watch culture activities and exhibitions in 2009.

　　Building on this good cooperation, in 2010, both parties further joined hands with BQ to integrate watch culture resources and BQ's authoritative watch media publicity resources, closely combining the Hengdeli 2010 Fine Watch Tour with watch culture to jointly launch the "2010 BQ High-end Watch Series Salon & Hengdeli Fine Watch Exhibition". To widely promote watch culture across the country, this event adopted the format of 1 watch culture salons + 3 days of watch exhibitions and sales in each of the four consecutive cities: Harbin, Shenyang, Beijing, and Taiyuan. As the most important stop, the Beijing leg on 11 11 saw BQ and Hengdeli invest significant resources to make it one of the most important watch culture events in the capital at the end of the year.

　　Huang Xinguang, General Manager of Beijing Youth Weekly, Yu Zhiguo, Vice President of the Retail Management Centre of Hengdeli Group Co., Ltd., famous collector Zhao Chengyuan from a Beijing watch family, Han Ying, who works in the cutting-edge IT industry but has been keen on watch collecting for many years, well-known industry watch expert Ding Zhifang, and senior stylist and professional watch enthusiast Merlin were invited as forum guests. Mr. Zhao Chengyuan even brought rare watch models he had collected for many years for display, which was a feast for the eyes.

　　In the first half of the forum, Mr. Zhao Chengyuan and Han Ying discussed the topics of watch collecting and investment. Mr. Zhao Chengyuan specifically taught the guests the "one look, two slow, three pass" secret to watch collecting, as well as precautions for watch investment in the current economic environment, which benefited everyone greatly. Next, the second half of the forum began with three guests: Yu Zhiguo, Merlin, and Ding Zhifang, who participated in the discussion representing watch distributors, buyers, and the media, respectively. Together with the host, they exchanged views on the similarities and differences between Chinese and foreign watch cultures, as well as precautions for ordinary consumers when purchasing watches. The witty language of the guests and their respective watch experiences made the audience eager to ask questions and interact with the guests. After the forum concluded, the three-day Hengdeli Top Luxury Watch Tour officially began at the same venue, and the guests that evening were fortunate enough to see the annual watch models of major brands one day in advance.

　　With this, the 2010BQ Watch Culture Forum and the 'Journey of Time' Hengdeli Top Luxury Watch Tour series of events have come to a successful conclusion, having received full recognition from within the watch industry. Both BQ and Hengdeli have once again made a significant contribution to the development of watch culture.

For the advancement of the watch industry, this forum has very successfully promoted progress within the watch sector and effectively enhanced the professional knowledge of watch enthusiasts.

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