As the world's third largest watch exhibition and the largest watch exhibition in China, the 22nd China (Shenzhen) International Watch Exhibition, which opened on 6 30, serves as a "bellwether" for the future development of the Chinese watch industry as it strives to align with international standards. It is reported that the biggest highlight of this exhibition is that the number of independent brands has significantly increased compared to previous years, and the level of exhibits has noticeably improved. This means that China's watch industry is undergoing an industrial transition from simple OEM production to independent branding.
Fiyta's booth at the 2011 Shenzhen Watch Exhibition
以设计与技术致胜
This Shenzhen Watch Exhibition features more than 500 companies from over 20 countries and regions, including mainland China, Hong Kong, Taiwan, Japan, South Korea, Europe, and America, attracting nearly 40,000 visitors and buyers from over 20 countries and regions worldwide. As the largest booth, the Fiyta pavilion, full of modern and high-tech elements, has become a must-visit destination for professional buyers and visitors at this exhibition. With its imaginative design, it interprets Fiyta's love and pursuit of watchmaking, among which a "time tunnel" made of LEDs is particularly eye-catching, displaying the magical power of time like a kaleidoscope.
今年飞亚达展位最具亮点的时光廊”犹如巨型万花筒
Fiyta launched its latest designed space series watch for the year 2011 at the exhibition. In 2008, the movement of the space watch carried by "Shenzhou VII" was independently developed by Fiyta and had withstood the test of the complex outer space environment, ensuring precise timekeeping even under harsh conditions. According to reports, the Fiyta automatic chronograph mechanical movement used in this series of watches is an improved version of the movement worn by "Shenzhou VII" astronauts outside their spacesuits to assist in timekeeping during spacewalks. Among them, parts of the strap and case of the GA 8500.HBH model are made of titanium alloy, a material commonly used in aerospace that offers excellent corrosion resistance and low density, making the watch feel lightweight overall. As one of the world's top three space watch manufacturers, Fiyta has always been in an industry-leading position in the research, development, and design of space watches. A small watch condenses more than ten technologies, including 8 patents, with breakthroughs and innovations in several technical indicators, reaching advanced world levels. In addition, in terms of product design, the Shenzhou VII space watch also won the 2010 German Red Dot Product Design Award, becoming the first product in the Chinese watch industry to receive this honour. Mr Xu Dongsheng, Managing Director of Fiyta (Group) Co., Ltd., stated that the space watch series has always been the pride of Fiyta and a concentrated expression of the brand's spirit of continuous progress.
飞亚达航天系列2011款
In addition, Fiyta also exhibited its Art series handcrafted cloisonné enamel watches, as well as the new 2011 Photographer series. It is understood that both series have appeared with Fiyta at the Baselworld watch show, receiving high praise from international peers as the main exhibits in the International Brand Hall.
蓬勃发展后势强劲
Industry analysts suggest that Chinese watch brands, represented by Fiyta, are gradually moving towards high-tech and high-end trends, which are translating into profitable returns. According to the "2010 China Watch Industry Development Research Report" released by the China Light Industry Information Centre, the profit level of China's watch industry increased significantly from 2010 to 1-11, with a year-on-year growth exceeding 53%.
Industry experts point out that in recent years, while continuously expanding its domestic and overseas channels, Fiyta has entered the high-end watch market through continuous product innovation to enhance its international brand influence. This is a microcosm of the Chinese watch industry's efforts to gain a voice in the upper reaches of the product chain. At the 39st Swiss Baselworld Watch and Jewellery Show held in 3 this year, after 11 years of participation, Fiyta entered the International Brand Hall No. 1, known as the "Hall of Dreams for World Watches", for the first time, becoming the first Chinese brand to enter the International Brand Hall. Some experts commented that Fiyta's ice-breaking entry into the world's top watch temple is a milestone in the international strategic development of independent brands, opening up a path of reference for the future development of the Chinese watch industry.
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