Watch Buying Guide Series - Choosing a Style

How do you buy a watch? This is a question that even seasoned enthusiasts sometimes find confusing. As one's financial situation, aesthetic sense, brand perception, consumption level, and taste evolve, every enthusiast may, to some extent, doubt their choices. Based on these considerations, we have summarised the experiences and lessons of many fellow enthusiasts to provide basic selection methods for purchasing a new watch. We offer only a brief introduction here, though we do so with some trepidation, as there is a risk of being misleading. If this aligns with the reader's thinking and provides confirmation, that is ideal; if it contradicts your views, we sincerely welcome your corrections.

    Choosing a Style
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    Regarding the choice of watch style, everyone has different ideas, and it is highly subjective. Here, I only provide some references and suggestions, which cannot truly replace the consumer's final decision.

    One. Style of the watch: Every brand has its own style, such as the fashionable dials, unique lugs and 44 mm diameter of Panerai; the complex dials and bezels of Breitling, as well as its aviation and sports characteristics; or the slim movements and reversible cases of Jaeger-LeCoultre.

    How do you choose the right one from the many watches with distinct styles? It is simple: two methods. First, personal preference; second, try them on in person. Most watch designs consider different industries and consumer groups. For example, the popular Swatch, with its inexpensive materials and diverse styles, targets young people, while the elegant and dignified Omega De Ville is accepted by many white-collar workers. Different styles suit different users.

    In terms of style, you can choose a watch that matches your circumstances, such as status, occasion, attire, and intended use, all of which will influence your choice.

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    Two. Functions of the watch: For the wearer, a watch is for telling the time, so one can completely disregard the functions. However, as one's understanding of watches deepens, most enthusiasts will choose models with different functions.+]7gT

    If we categorise by function rather than movement complexity, common types include dive watches, pilot watches, military watches, fashion watches, and standard models. Recently, dive watches have been favoured by enthusiasts for their outstanding appearance and excellent water resistance, and comparisons between Rolex, Omega, and Panerai dive models are common. Additionally, military watches are popular due to their black dials, distinctive hands, and robust cases. As for pilot watches, their characteristics lie in complex bezels and chronograph functions; although most enthusiasts who wear them do not fly planes, these complex models are highly sought after.

    In general, there is a huge variety of watch styles, and you can choose any style you like; there are no absolute rules. The above text is merely based on experience, and some ideas can be overturned at any time as fashion and trends change. I still remember the saying: 'It is hard to buy what I am willing to pay for with money!' It is very profound.