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THE JOURNAL

Watch Buying Guide Series - Choosing Quality

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How do you buy a watch? This is a question that even seasoned enthusiasts sometimes find confusing. As one's financial situation, aesthetic sense, brand perception, consumption level, and taste evolve, every enthusiast may, to some extent, doubt their choices. Based on these considerations, we have summarised the experiences and lessons of many fellow enthusiasts to provide basic selection methods for purchasing a new watch. We offer only a brief introduction here, though we do so with some trepidation, as there is a risk of being misleading. If this aligns with the reader's thinking and provides confirmation, that is ideal; if it contradicts your views, we sincerely welcome your corrections.

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    Once the previous issues have been resolved, the next step is to inspect the physical item provided by the shop assistant.

    Step one. Accuracy: Large watch shops generally have equipment to test the precision of a timepiece. If possible, you can ask the shop assistant to test the timekeeping on a machine, and you can choose a watch that keeps relatively accurate time.

    Step two. Appearance: The main thing is to observe whether the case has any scratches or signs of impact, and whether there are any impurities inside the dial. Friends who like to wear leather straps can ask if the steel bracelet model can be easily swapped for a leather strap.

    Step three. Hands: Pull out the crown to set the time and check whether the hour and minute hands overlap and align with the twelve o'clock marker when they are at the twelve o'clock position.

    Step four. Crown: If it is a screw-down crown, you can unscrew it to see if there is any sign of thread stripping.

    Step five. Calendar: You can test whether the calendar changes near the twelve o'clock marker when adjusting the time.

    Step six. Accessories: Ensure that the certificate and box are complete, that relevant accessories such as the instruction manual are included, and request an invoice.

    Step seven. Warranty: Enquire about the warranty period and whether it provides global warranty coverage or other related issues.

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    Conclusion

    For seasoned enthusiasts, the "Watch Buying Guide Series" might seem a bit long-winded. After all, buying a watch is sometimes just about buying what you love. Perhaps because of that love, you might overlook the price, the style, the brand, and so on. However, if you want to be a rational consumer and purchase a watch at a reasonable price and in a suitable style, then the "Watch Buying Guide Series" may offer some useful reference for beginners.

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