THE JOURNAL
Why is Tudor called the 'Baby Rolex'?
Those familiar with Tudor will know that many of its models bear the hallmarks of Rolex. Not only are the aesthetics similar, but the details are almost identical, which is why Tudor has earned the nickname 'little Rolex'. So, why do Tudor and Rolex look so alike? Why would Rolex allow others to copy them so brazenly? Today, we will explore the untold secrets between Rolex and Tudor.

In fact, Tudor and Rolex were founded by the same person, the renowned Hans Wilsdorf.
In terms of their relationship, Tudor is a brand under the Rolex umbrella, positioned as a secondary brand within the company; thus, Tudor can be considered the 'little brother' of Rolex.
However, with a brand as prestigious as Rolex already established, why did Hans Wilsdorf feel the need to create Tudor after founding Rolex?

It is said that in the 30s, when Hans Wilsdorf was promoting Rolex in the UK, the high price point made it difficult for the general public to afford. To ensure more people could enjoy the high quality of a Rolex, he wanted to create a watch that possessed the quality of a Rolex but at a more accessible price to break into the British market. Thus, the Tudor brand was born.
Unlike Rolex watches, which can cost tens of thousands, choosing a Tudor allows you to enjoy the consistent precision and superior quality of a Rolex at a more affordable price, which is why Tudor has become increasingly popular among watch enthusiasts.

Tudor is named after the Tudor dynasty in England (1485-1603), which was the golden age of British history.
The original Tudor logo was inspired by the 'Wars of the Roses' in British royal history, where the House of Lancaster and the House of York fought for the throne; the former's emblem was a red rose, and the latter's was a white rose. Consequently, the initial Tudor logo featured a rose graphic on a shield. After Wilsdorf passed away, the logo gradually evolved into its current form. Another theory suggests that the Tudor logo is a shield and the Rolex logo is a crown, representing the relationship between a subject and a monarch.

With Rolex as its 'big backer', Tudor was not content to remain a mere shadow. It soon began to express its own brand identity in its designs, breaking with tradition to create watches with a style entirely distinct from Rolex. Unlike the common Mercedes hands found on Rolex, its hour hand features a unique angular square shape, allowing the wearer to distinguish the hour hand from the minute hand at a glance, which collectors refer to as the 'snowflake'.

Furthermore, Tudor's relentless pursuit of watchmaking excellence has made people gradually overlook the fact that it is a subsidiary of Rolex, winning over more and more watch lovers with its exquisite craftsmanship and unique design style.
Conclusion:In the eyes of many, Tudor is a 'little Rolex'. However, as the 'little brother' of Rolex, Tudor has never stopped progressing, constantly innovating and launching watches of exceptional quality. For those who love Tudor, you can now acquire a top-tier replica Tudor watch, allowing you to experience the same high quality for less money.
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