THE JOURNAL
Are watches from Taobao, e-commerce platforms, and lesser-known dealers genuine?
Major brands generally do not authorise online sales on ordinary shopping websites. Because regional differences in sourcing and shipping prices make it impossible for manufacturers to control selling prices, it would disrupt the manufacturer's pricing structure. Therefore, sales are mostly conducted through their own physical boutiques or counters, or through authorised prominent watch retailers. The brand offices have also repeatedly stated that major brand watches purchased from unauthorised online sales are not covered by the nationwide (global) international warranty.
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