Which designer fashion watches are worth buying?

　　Compared to world-renowned luxury watches, fashion watches are much cheaper and often feature more exquisite and trendy designs, making them a popular choice for many young people. Many watch enthusiasts often ask: 'Hey,'what about Chanel watches? What about Burberry?'

　　If we take only well-known luxury fashion brands as an example, let us first review which luxury fashion brand watches are widely recognised in China. Armani is probably the most prominent, followed by Gucci, Burberry, CK, Chanel, and others, which are also highly popular across major e-commerce platforms and reportedly sell very well. So, how good are the watches from these major luxury fashion brands? Today, we will discuss this.

　　Firstly, fashion brands are also divided into different tiers. Some luxury fashion brands take their watch business very seriously, such as Bulgari, Hermès, and Chanel. At the annual Baselworld, we can see that the promotional and product R&D budgets these brands invest in the market each year are no less than those of professional watchmaking groups.

　　Chanel initially learned watchmaking by apprenticing under the top Swiss watchmaking brand Audemars Piguet and started by using its movements, so it is considered a true high-end Swiss watch brand. Its more famous models includethe Chanel J12 watch collection。

　　On the other hand, Bulgari, which started as a jeweller, found the transition to haute horlogerie more familiar. It successively acquired two Swiss high-end watchmaking brands, Gérald Genta S.A. and Daniel Roth S.A., followed by the acquisition of the dial manufacturer Cadrans Design and Prestige d"Or, a company that produces steel and precious metal bracelets. This established a complete watch production line, making it a watch brand in the truest sense.

　　Hermès not only acquired stakes in the Vaucher movement manufacture and the case maker Joseph Erard, but also invited the Swiss national treasure enamel artist Anita Porchet to work on its high artistic watches. By the way, the earliest pioneers to transition from other luxury sectors to watches are probably Cartier and Montblanc.

　　However, because these brands entered the watchmaking field relatively recently and started from watch design, they paid a huge price. This included heavy acquisitions, cross-industry collaborations, marketing, and relying on group strength to begin mastering everything from design and production to complex technologies, gradually making watches one of their core industries.

　　Watches from luxury fashion brands like Armani, Burberry, and Gucci priced around a thousand yuan are still made merely as accessories and have not entered the core product line of the brands. Emporio Armani, COACH, and D&G watches without "Swiss Made" on the dial are reportedly OEM-produced or even white-labelled by Chinese and Japanese watch factories. Their target consumer group consists of young people in their 20s, so they are not expensive. There is nothing to complain about regarding quality; after all, making a quartz watch keep accurate time is not a difficult task. It is said thatArmani watchesare now paying more attention to the watch market and have also begun outsourcing production to a Swiss watchmaking company.

　　Even if watches launched by most fashion brands sell incredibly well, they cannot challenge traditional watch brands. After all, their target consumer groups are very different, so there is no competitive relationship. Just like smartwatches, it is also difficult for them to shake off the "fashion" label. If you have a flexible budget, I would still suggest you prioritiseReplica luxury watch, followed by fashion brands. Every trade has its master, and the leaders who have stood firm in the watch industry for so many years are certainly not famous for nothing.

　　Cartier once launched a luxury leather goods collection, but the market response was minimal. If Rolex ever releases leather goods, would you be interested?