THE JOURNAL
Instant Watch Identification: The Stories Behind the Rolex and Heuer Logos

Whenever watches are mentioned, the conversation invariably turns to Rolex. Those who understand watches know them well, and even those who know nothing about watch brands will almost certainly have heard a thing or two about Rolex. ThisRolex Submarineris known within the industry asGreen Submariner, which speaks volumes about its popularity and influence. This timepiece is equipped with a fully automatic self-winding mechanical movement, utilizing the power generated by the wrist's daily motion to drive the automatic rotation and winding of the movement. It features a reinforced hermetic case and winding crown; although this is a replica, the water resistance still reaches 100 metres, making it a top choice for sports and diving enthusiasts. The ceramic-scaled progressive rotating bezel allows you to check decompression time at any moment, and the high-hardness sapphire crystal glass ensures the sturdiness and durability of this watch. Overall, this watch features a striking appearance yet requires some confidence to pull off, making it well-suited for individuals pursuing a distinctive style. Directly beneath the 12 o'clock position is the Rolex crown logo.
Rolex originally did not use the crown logo; instead, it featured an open five-fingered hand shape (intended to signify entirely hand-crafted precision), which gradually evolved into the crown logo to reveal its dominant position in the watchmaking world while also displaying the imperial aura of Rolex watches in the watch industry.

TAG Heuer Carrera series WV211A.BA0787
This Heuer watch is crafted from stainless steel with an overall silver-white finish. After fine polishing, it emits a captivating texture, highlighting a simple and stylish masculine charm. The 39mm dial diameter is well-proportioned and comfortable to wear. The silver-white dial is adorned with fresh blue hands and hour markers, featuring a small seconds design and a distinctive sub-dial style that blends toughness with a touch of gentleness. With a water resistance depth of 50 metres, the 12 o'clock position features Heuer's shield coat of arms logo.
The TAG Heuer logo was heavily influenced by the family coat of arms. The ancestors of the Heuer family were once serfs, and only after being emancipated did they have the opportunity to independently craft watches. Later, a man named Edouard Heuer became the local mayor, and the Heuer family crest subsequently found its way onto the town hall clock. Therefore, today's Heuer logo also takes the form of a shield, usually embellished with vibrant colours, which is inextricably linked to the history of the Heuer family.
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