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THE JOURNAL

The Longines watch you wear on your wrist: these celebrities also owned one

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In this era of rapid development of machines and even artificial intelligence, people increasingly cherish creations made through the brain and hands. Perhaps the difference lies in time: machines emphasise efficiency, compressing time to allow tasks to be completed more quickly; whereas creation emphasises dedication, and the longer the time spent and the more effort poured in, the more remarkable the achievement is likely to be.

  In this era of rapid development of machines and even artificial intelligence, people increasingly cherish creations made through the brain and hands. Perhaps the difference lies in time: machines emphasise efficiency, compressing time to allow tasks to be completed more quickly; whereas creation emphasises dedication, and the longer the time spent and the more effort poured in, the more remarkable the achievement is likely to be.

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  Therefore, for those with higher pursuits...Longines watch...there is an emphasis on "craftsmanship", "artisanship", "handiwork", and "heritage", as well as a tribute to "masters".

  Einstein: A tribute to unrestrained imagination

  In the field of physics, Einstein is undoubtedly a master-level figure. From relativity and the photoelectric effect to the conservation of energy, the driving force of his creation is rooted in free and unrestrained imagination, just like his widely circulated quote: imagination is more important than knowledge!

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  The poet Tagore once commented on him: "The realm of mathematical imagination helps to liberate the spirit from trivial worldly objects. Both science and art are expressions of human nature, and they possess ultimate value."

  Einstein once owned two Longines watches during his lifetime. The pocket watch on the left in the figure below was produced on 9 6, 1943, and Einstein bequeathed it to his eldest son, Hans. As one of the scientific giant's most cherished objects, it still pays tribute to Einstein's brilliant achievements with precise timekeeping.

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  As for the elegant gold watch on the right, it features an elegant tonneau-shaped case, paired with a pure white dial and 12 simple Arabic numerals. The delicate skeleton hands leap with precision, and the case back is engraved with the words: "Professor Albert Einstein, Los Angeles, 1931 2, 16".

  In 2008 10, this watch, which accompanied Einstein for many years, was sold at Antiquorum in New York for 596,000 USD, setting the highest price ever achieved for a Longines watch at auction.

  Audrey Hepburn: A Tribute to Timeless Elegance

  Roman Holiday, My Fair Lady, Breakfast at Tiffany's... Whenever these cinematic classics are mentioned, the image of Audrey Hepburn gently comes to mind.

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  Whether in films, on the stages of the Oscars, Emmys, and Golden Globes, or at the forefront of children's charity and humanitarian aid, Hepburn's charm remains enduring through changing times and countless interpretations of beauty.

  What made Hepburn a true master was not just her natural beauty, but her diligence, kindness, and professionalism. Billy Wilder, a two-time Academy Award winner for Best Director, commented: "Hepburn displays qualities that have long since vanished, such as nobility, elegance, and manners. Even God would be willing to kiss her cheek; she is simply such a lovable person."

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  In the mid-2090s, whenLongines watchesbegan selecting elegant brand ambassadors, Hepburn became the most deserving choice. Longines created the DolceVita collection, symbolising La Dolce Vita, which not only matches Hepburn's elegance but also evokes the unforgettable Italian sentiment of Roman Holiday.


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