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THE JOURNAL

An Introduction to the Longines Master Collection

LonginesPublished
Longines has a history spanning 170 years, during which it has launched many models, the most famous of which is the Longines Master Collection.

  

  LonginesIt has a history spanning 170 years, during which it has launched many models, the most famous of which is the Longines Master Collection.

  I. Belonging toLonginesthe most high-end collection

  The Longines Master Collection is the brand's most high-end series, housing all of Longines' complex movements, including retrograde, moon phase with full calendar, and world time functions. Although most movements in this collection are based on ETA, they undergo significant modifications and high-level finishing, surpassing the Flagship, Elegant, Fashion, and Lyre collections, which results in highly precise timekeeping. The entire collection features automatic mechanical movements, including the ladies' models.

  II. A highly successful collection

  Since its launch in 2005, the Master Collection has achieved tremendous success. Now, Longines has added rose gold and yellow gold models to this range, paired with black dials and new sizes. The new timepieces caused a sensation as soon as they were released. Geared towards the international market, the new design accurately meets modern consumers' demands for genuine quality and individual style.

  III. Higher price point compared to other collections

  Any yellow components visible in the Master Collection are solid 18K gold, whereas most other collections use gold plating; consequently, the price for this collection starts from 14600 and can go up to 5 thousand.

  IV. Some movements are in-house manufactured

  Some of the movements in the Master Collection are manufactured in-house. There are many aspects to consider when measuring the value of a watch, with the movement playing a very important role. Watch brands with the capability of in-house movement manufacturing possess greater potential for value retention and appreciation.

  V. Captivating and contemporary design

  LonginesThe Master Collection is the latest culmination of Longines' long-standing history. With its captivating design, contemporary geometric lines, and adherence to Longines' elegant traditions, the Master Collection allows the brand to shine even more brightly.

  VI. One of the most frequently replicated collections

  LonginesThe two most frequently replicated collections are La Grande Classique and the Master Collection. Due to the immense success of the Master Collection, replicas are appearing on the market constantly. This requires consumers purchasing from the Master Collection to be extra vigilant.

  Conclusion: The Longines Master Collection is a truly excellent series, not only famous but also technically accomplished. I hope you will take the time to learn more about it.


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