Is once and for all a myth? There is a spirit called Rolex

　　Many watch enthusiasts often feel somewhat torn when buying a timepiece, unsure of which one to choose. This naturally brings to mind the words of the famous Hong Kong watch maestro Alan Chow: "If a person were to buy only one watch in their lifetime, Rolex is the undisputed choice." Others also say, "Both those who know watches best and those who know them least will choose Rolex." You can imagine that buyingRolex watchesultimately is never the wrong choice, but can it truly achieve a definitive "once and for all" purchase?

　　In reality, the idea of a one-and-done watch is a myth. After acquiring your first Rolex, you will find that it is far from enough; you will want another. Having bought a steel Rolex, you will want a gold one; having bought a gold one, you will want a diamond-paved model, and the cycle continues endlessly...

　　Rather than just being a permanent solution, the Rolex watch is more of a spirit that is spreading across the globe. The Rolex spirit is essentially about being grounded, simple, and persevering.

　　The grounded nature of Rolex is a state of mind.

　　When everyone else is pursuing complex complications, diamond setting, enamel painting, skeletonisation, and other visually striking features, which world-class watch brand can maintain the mindset of "blow wind from east, west, north, or south, I stand firm anchored to the mountain" without being influenced or distracted by the outside world? Rolex has achieved this. Since founding the factory, Rolex founder Hans Wilsdorf constantly emphasised making the movement more accurate and the watch more durable, almost exclusively guarding and advancing towards these two goals of precision and durability. This undisturbed state of mind amidst worldly commotion is what being grounded is all about. Some say that those who achieve great things are very steady, and in truth, that perceived steadiness is the external manifestation of being grounded.

　　If some people's so-called steadiness is merely a temporary expedient—or as the saying goes, putting on a front—then Rolex has kept up this "front" for over 100 years. Some also say that if you pretend long enough, it becomes a habit; perhaps so. However, we certainly do not need to use our own vulgarity to gauge a great brand and Mr Hans Wilsdorf, the man who built it. If we can achieve this grounded approach, given time, I believe our future changes will be beyond comparison with today.

　　The simplicity of Rolex is a pursuit.

　　Rolex pursues solely precision and durability; to put it bluntly, it aims for just two simple functions. Yet the brilliance of Rolex lies in taking these two simple functions to the absolute extreme, overshadowing many brands even when they showcase grand complications and lavish jewellery settings. For instance, the practically unlimited supply of Rolex Submariners retains a residual value on the secondary market that can utterly eclipse many flashy major brands. Aside from being supplied in virtually unlimited quantities, the Submariner has no noteworthy complications to speak of, let alone any lavish decorations.

　　The persistence of Rolex is a method.

　　Big Brother Rolex believes that persisting with what you have determined to be right is perseverance. In the 20s of the 20 century, the Rolex company developed its first waterproof watch; in 1926, the Rolex Oyster waterproof watch was officially registered. Amidst the economic crisis of 1929, Rolex further invented a self-winding mechanism, launching the Perpetual watch which has remained a craze ever since. These two inventions from the 20s of the last century can be said to have laid the twin pillars of Rolex's legendary status in the global watchmaking arena today.

　　After launching the world's first dive watch capable of descending 100 metres in 1953, Rolex has continued to evolve all the way to today's record-breaking Deepsea Challenge capable of plunging 12000 metres. It can be said that in the realm of water resistance, it has consistently dominated the watch world with no rival in sight!

　　Grounded, simple, and persevering—three words that seem as simple as the functions of a Rolex, yet how many people can truly achieve them? Perhaps they are kings among men, just like Rolex among watches. For instance, a watch is an accessory worn by a man that best reflects his status, and a watch is also one of the finest and most valuable accessories! Owning a goodreplica Rolex watchis a man's lifelong companion, accompanying you through numerous springs, summers, autumns, and winters, subtle yet understated, bringing you boundless poise and confidence. After all, a beloved item is priceless once found; if you have your eye on it, hesitate no longer!