Put on a Rolex Watch: Who Are You Again?

　　Demi-Gods and Semi-Devils is not only Jin Yong's representative martial arts masterpiece, but also a pinnacle in the world of wuxia novels. In this novel, Jin Yong successfully sculpted Qiao Feng as a heroic character of strict distinction between love and hate, and immense chivalric courage. Perhaps solely in terms of martial arts, Qiao Feng is not considered the highest in Demi-Gods and Semi-Devils, but he is the very soul of the entire novel. Demi-Gods and Semi-Devils without Qiao Feng would be like a band without a lead singer, a night without starlight, a life without dreams, or a ship without a direction.

　　whereasRolex watchesits status in the horological world is akin to Qiao Feng's status in the martial arts world. The bloody storms of the jianghu cannot alter Qiao Feng's heroic true colours; 100 years of passage of time have never made Rolex forget its original aspiration.

　　Perhaps Rolex watches do not have a striking appearance, but the moment you put one on your wrist, you will understand its true worth. This is no exaggeration, simply because it is a Rolex.

　　Perhaps in 1908, when the young and enterprising German Hans Wilsdorf registered the Rolex brand in Switzerland (Rolex was founded in 1905), he never imagined that he would personally create a horological legend. This legend began in 1914. At that time, Rolex watches obtained Class A certification from the Kew Observatory in the UK, which was the observatory's highest evaluation of timekeeping precision. Prior to that, only precision marine chronometers had been awarded Class A certificates.

　　In the 100 or more years since then, precision has consistently remained Rolex's unwavering watchmaking philosophy. Furthermore, the very word observatory has formed a bond with Rolex spanning over a century. From the early British Kew Observatory to the current Contrôle Officiel Suisse des Chronomètres, Rolex uses consistent precision to demonstrate what perseverance truly means.

　　Unlike most brands that only submit their movements to the Swiss official testing body and, upon passing, typically stamp the observatory mark on the dial, Rolex is said to not only submit movements for testing but also independently test the fully cased watch. Although time-consuming and laborious, it is evidently more meaningful, as unforeseen situations may arise during the casing process.

　　Rolex movements, from the early 1570 to the widely used 3135 of today, have all been rigorously tested by time and can truly be described as battle-tested. These movements not only keep time accurately but are also highly stable, thereby building a strong reputation among consumers. The 3135 movement was later equipped with Rolex's self-developed, shock-resistant and anti-magnetic Parachrom blue hairspring.

　　Born in 2015, the 3255 movement has become the renewed powerhouse of Rolex. This movement has passed Rolex's Superlative Chronometer certification, boasting timekeeping performance that stands head and shoulders above the rest, achieving a daily rate deviation within plus or minus two seconds, far exceeding the Swiss official standards. In addition, the 3255 movement holds 14 patents, with major improvements made to components such as the escapement and barrel. It is believed that before long, the 32 collection will fully replace the 31 collection and shine brightly in Rolex watches. Powering the Day-Date 40 is the 3255 movement. Anyone familiar with Rolex knows that the Day-Date not only features both the full day and date display but is also crafted exclusively from precious metals. Therefore, regardless of function or material,Rolex Day-Dateare all high-end collections within the Rolex portfolio.