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22BIAOTHE WATCH COLLECTION
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THE JOURNAL

Rolex Watches: Deep Rolex Passion, Full of Positive Energy

RolexPublished
Precision and durability are the core values of Rolex products, which demand clear requirements in watchmaking functions and craftsmanship. As early as the 1910s, precision certifications were obtained from Switzerland and the UK, all of which represent considerations and optimisations at the movement level. Next came the upgrade of exterior components; the 1926 Oyster waterproof watch ushered in a new era for wristwatches, with the screw-down crown and case back becoming the sturdy protective shell of the waterproof watch.

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  Precision and durability areRolex watchescore values, which demand clear requirements in watchmaking functions and craftsmanship. As early as the 1910s, precision certifications were obtained from Switzerland and the UK, all of which represent considerations and optimisations at the movement level. Next came the upgrade of exterior components; the 1926 Oyster waterproof watch ushered in a new era for wristwatches, with the screw-down crown and case back becoming the sturdy protective shell of the waterproof watch. To this day, the Oyster watch, with a history of 90 years, has seen various changes in its exterior, yet the word "Oyster" remains unchanged, just as Wilsdorf stated: Our watches are like oysters, able to remain at the bottom of the water for long periods without being affected.

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  In 1931, the original self-winding system laid the foundation for the design of modern automatic watches. Since then, the words "Perpetual" and "Oyster" have been engraved on the Rolex dial like twin brothers, and the values of Rolex watches were elevated to a new realm from this innovation 85 years ago—precision, waterproofness, and automatic winding—everything is at its most fundamental, and everything is at its core.

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  Adding practical and reliable functions to a sturdy and durable movement was achieved in 1956 with the launch of theOyster Perpetual Day-Date watch. 60 years have passed, and this type of watch is hailed as the "watch of presidents". Although the date and day are not the most complicated functions in a watch, they are certainly the most useful features for busy presidents. While those who wear this watch are not necessarily all presidents, many presidents throughout history have been fans of it.

  "We hope to be number one, and Rolex watches should also be regarded as unique and the finest!" 100 years ago, Wilsdorf's words have now become truth.


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