Why do women also love Rolex?

　　Rolex is not exclusively for men; quite a few women are very fond ofRolex watches, and sometimes the watch editor cannot fathom why so many women love Rolex, so today we addressed this topic and had an in-depth chat with some female friends around us, taking this opportunity to share some of their views with everyone.

　　First of all, Rolex has a massive brand presence, and that brand appeal speaks for itself. As one female friend put it quite bluntly, "The brand is incredible, and the effort required to explain it when showing off is low." Although it sounds a bit blunt, there is truth to it; after all, you do not want to spend a large sum of money on a watch only to have to explain to others every time just how great the brand is. Therefore, another female friend told me directly, "I am planning to dedicate my first luxury watch to Rolex," and asked if I knew of any discount channels. Needless to say, it has to be through us (winks).

　　Secondly, the design of Rolex also captures the hearts of many female friends. A goddess friend exclaimed, "Cool!", while a senior female designer friend remarked, "Women love what looks good; value for money is generally not the top priority." Furthermore, an entrepreneur-level goddess friend stated, "I think the black Sub and green Sub are made for women." She did not just say it; she even sent me photos of herself wearing a Submariner—proof with pictures—and emphasised to me once more, "I am telling you, at leastRolex Submarineris truly designed for women!"

　　Thirdly, the trend of "women wearing men's watches" is rather popular. Some female friends candidly noted, "Wearing them makes you look imposing, especially the Submariner." The so-called men's watches in this context generally refer to those with larger case diameters and masculine aesthetics, which is why watches with such an imposing appearance like the Submariner have become the favoured choice for many female friends.