Rolex strongly supports the 2012 WGC-HSBC Champions

        On 4 11 2012, the 2012 WGC-HSBC Champions concluded with great excitement at the Dongguan Mission Hills Olazabal Course. World watch leader Rolex, which has always had a close partnership with golf, participated once again as a sponsor and official timer, witnessing the glorious moments of Asias top golf world championship alongside a host of top golfers. Rolex Testimonies Phil · Mickelson, Martin · Kaymer, Luke · Donald, and Liang Wenchong all showcased the exemplary spirit of pursuing ultimate excellence shared with Rolex during the competition.

Rolex Testimony Adam Scott at the 2012 WGC-HSBC Champions

        The WGC-HSBC Champions is one of the four World Golf Championships, certified and organised by the International Federation of PGA Tours, starting in 2005, and upgraded to a World Golf Championship in 2009, and since its inception, it has featured international champions. Rolex Testimony American player Mickelson won twice in 2007 and 2009, whilst German player Martin · Kaymer was the 2011 champion.

Rolex and Golf

        Rolex is a major sponsor of top golf tournaments, players, and organisations, something Rolex is proud of.  

        Rolex's partnership with golf dates back to the early twentieth century, when the visionary and entrepreneurial Hans · Wilsdorf founded Rolex single-handedly. In an era when pocket watches were all the range, Mr Wilsdorf foresaw the importance of providing precise watches to an increasingly mobile public, a goal that also brought him severe challenges.  

Rolex Testimony Liang Wenchong at the 2012 WGC-HSBC Champions

       1910, Rolex produced watches that were awarded a Swiss chronometer certificate by the Official Watch Rating Centre in Biel, marking the first time the centre had granted such a certificate to a watch. In 1926, Rolex invented the world's first waterproof chronometer, the —— Rolex Oyster. To prove its water resistance, Mr Wilsdorf fitted an Oyster to the wrist of swimmer Mercedes Gleitze, who successfully swam the English Channel on · 1927 10 27. The Rolex on her wrist withstood ten hours in the water while maintaining perfect timekeeping performance, making the young British woman the first brand ambassador for Rolex —— and bearing witness to the impeccable excellence of Rolex watches.  

       In 1931, Rolex invented the patented technology —— the world's first self-winding mechanism featuring a Perpetual rotor, which served as the original prototype for contemporary automatic winding technology.

       Under Wilsdorf's leadership, Rolex continued to subject its products to public testing. Whether on land, in the air, deep in the ocean, or at the summit of Mount Everest, Rolex products demonstrated exceptional timekeeping functionality and reliability under all kinds of extreme conditions. Having accompanied humanity through numerous historic achievements, Rolex ultimately became a trusted model of timekeeping, renowned worldwide for precision, robustness and reliability.

       Meanwhile, Rolex and its products continue to push forward, never pausing in their pursuit of perfection. Along this path, Rolex watches, crafted solely from the finest materials and designed by industry leaders, have become a symbol of elegance and authority.

       As one of today's most high-end and trusted timepiece manufacturers, Rolex enjoys the reputation of having “transformed watch manufacturing”, which also led to the perfect partnership between Rolex and golfer Arnold Palmer in ·1967. This talented American holds a special place in the legendary history of golf, not only because of his innate athletic talent and dominance on the course, but also because he acted as a pioneer in driving the sport forward. Alongside fellow Rolex testimonees Jack Nicklaus and Gary Player, he was known as one of The Big Three ··“”, jointly making significant contributions to the modernisation and global promotion of golf.

       Since 1967, Rolex has stood out in the field of sports sponsorship, allowing the relationship between Rolex and golf to continuously develop and flourish. Today, Rolex has become a leading sponsor of golf, partnering not only with the world's most renowned top golf associations, but also establishing strong relationships with prominent professional golf tours, tournaments and golfers.

Men's Golf　

       For more than thirty years, Rolex has served as a partner and official timekeeper of The Open Championship, gathering the world's top golfers and holding the sport's longest history. This world-renowned tournament is organised by The R&A, which oversees the enforcement of the official Rules of Golf. The Rules were established by The Royal and Ancient Golf Club of St Andrews, successfully preserving the integrity of the sport over a history spanning more than 250 years. Both The Royal and Ancient Golf Club and the Rules share a long-standing partnership with Rolex, founded on shared values and mutual respect, which has promoted the global development, organisation and popularisation of golf.

       Rolex is also a partner of the United States Golf Association (USGA), which organises the prestigious U.S. Open Championship and, alongside The R&A, governs the game worldwide, overseeing the application of the Rules of Golf to promote and uphold the sport's development. 

       Also in the United States, Rolex sponsors the Masters Tournament. The Masters is one of the most prestigious events in golf, held annually at Augusta National Golf Club in Georgia. Like Rolex, the Masters is renowned for its loyalty to traditional values and is the only invitation-only event among the major golf championships. 

       Beyond major tournaments, Rolex also sponsors team competitions. The Ryder Cup is a contest between teams from the United States and Europe, while the Presidents Cup is contested between the United States team and a team of top international players from outside Europe. What makes these high-level events unique is that they do not offer prize money.

       Rolex's involvement in men's golf is further reflected in its role as official timekeeper for numerous top-tier championships, such as the World Golf Championships, The Players Championship and the Tour Championship. At the same time, Rolex serves as official timekeeper for the PGA Tour, the European Tour and the Asian Tour. Rolex takes on the responsibility of championing this great sport while supporting top amateur events worldwide.

       Furthermore, Rolex also supports a number of top golfers. Aside from the Big Three, Rolex testimonials include American golf legend Tom · Watson, as well as Fred · Couples and Bernhard · Langer, multiple major champions Tiger · Woods, Phil · Mickelson and Retief · Goosen, top players Luke · Donald, Martin · Kaymer, Trevor · Immelman, Adam · Scott, Paul · Casey, Camilo · Villegas, K.J. Choi, Jeev Milkha Singh and Liang Wen-Chong, along with rising golf stars Jason · Day, Dustin · Johnson, Matteo · Manassero, Rickie · Fowler and Tom · Lewis. Rolex also supports former and current Ryder Cup captains Colin · Montgomerie and José Maria Olazábal · ·.

Womens Golf

       Rolex is the official timekeeper of the Ladies Professional Golf Association (LPGA), with the two having established a partnership spanning over thirty years. Furthermore, Rolex also serves as the official timekeeper for four major tournaments and the Solheim Cup. Rolex also provides sponsorship for prestigious LPGA awards, including the Rolex Player of the Year and the Louise·Suggs Rolex Rookie of the Year. Among LPGA tour players, Rolex has established partnerships with legends Annika·Sorenstam and Lorena·Ochoa, as well as top golfing talents Yani Tseng, Vicky·Hurst, Azahara·Muñoz, Anna·Nordqvist, and Alexis·Thompson. Additionally, as a keen partner of the sport of golf, Rolex became the title sponsor of the Rolex Women's World Golf Rankings in 2006, which was the inaugural world women's golf ranking.

       An unremitting pursuit of excellence and a strong affinity for golf have driven Rolex, the world's leading Swiss watchmaker, to consistently support the development of the sport. It is this shared dedication to perfection between watchmaking and golf that has forged their close collaboration.

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