Rolex sponsors the Asia-Pacific Amateur Championship

        The fourth Asia-Pacific Amateur Championship will attract 120 players from 36 member countries of the Asia-Pacific Golf Confederation. Rolex sponsors this event every year. From 11 1 to 4, the championship will be held at the Amata Spring Country Club, southeast of Bangkok, the capital of Thailand. The champion will receive an invitation to the 2013 Masters Tournament. In addition, both the champion and the runner-up will earn a place in the International Final Qualifying for The Open, giving them the opportunity to travel to Muirfield to compete in next year's 142th Open Championship.

Korean player Lee Song-min

　　2012 Asia-Pacific Amateur Championship

　　Through a strong partnership with The R&A, the Masters Tournament, and the Asia-Pacific Golf Confederation, Rolex is proud to be a sponsor of the Asia-Pacific Amateur Championship (AAC).

　　To promote the development of golf in the Asia-Pacific region, the Asia-Pacific Amateur Championship was co-founded in 2009 2 by the Asia-Pacific Golf Confederation, the Masters Tournament, and The R&A. This most important amateur event in the Asia-Pacific region brings together top amateur players from countries such as Australia, China, India, Japan, South Korea, and Thailand, giving these players the opportunity to become the champions of tomorrow. It is because of amateur events like the Asia-Pacific Amateur Championship that the stars of tomorrow can thrive. Rolex is very proud to work with its long-term partners, —— the Masters Tournament and The R&A, to promote the global development of this great sport.

　　Historical Origins

　　Rolex is proud to be a driving force behind major global golf tournaments, players and golf organisations. The partnership between Rolex and golf dates back to the early twentieth century. At that time, Hans · Wilsdorf founded the Rolex brand, displaying great vision and pioneering spirit. Pocket watches were widespread then, and Mr Wilsdorf foresaw the increasing travel and population mobility alongside the growing need for precise timepieces, overcoming numerous severe challenges to achieve this.

　　In 1910, a watch produced by Rolex was awarded a Swiss official certificate granted by the Official Watch Rating Centre in Bienne, Switzerland, marking the first time in the world a wristwatch received such certification. In 1926, Rolex invented the world's first waterproof and precise watch — — the Rolex Oyster, featuring a case equipped with patented technologies including a screw-down bezel, case back and winding crown. To prove the precision and waterproof performance of Rolex watches, Mr Wilsdorf specially invited female swimmer Mercedes · Gleitze to wear this Oyster watch 1927 when crossing the English Channel. The Rolex watch she wore continued to run normally after over ten hours in the water, keeping accurate time, while this young British lady became the first testimonial for the brand, bearing witness to the exceptional performance of Rolex timepieces.

　　In 1931, Rolex further improved the Oyster watch and invented the patented technology — — the world's first automatic winding system equipped with a perpetual rotor, which served as the pioneer of modern automatic winding systems.

　　Under Wilsdorf's leadership, Rolex continued to test its products in real-world environments, whether on land, in the air, in the depths of the ocean or at the highest point of Mount Everest, proving every time that Rolex products remain precise and reliable under all extreme conditions. Having achieved numerous brilliant accomplishments, Rolex has become one of the most trusted and precise timepiece manufacturers in the world.

　　At the same time, Rolex and its products continue to progress and strive for perfection. Rolex watches are crafted solely from top-tier materials and designed by leading masters in the industry, which is why Rolex has evolved into a symbol of elegance and distinction.

　　As one of today's most cutting-edge and reliable timepiece manufacturers, Rolex is renowned worldwide for transforming watchmaking. Therefore, the partnership between Rolex and golfer Arnold · Palmer in 1967 was a natural fit. This charismatic American player occupies an extraordinary place in the legendary history of golf, not only because of his innate athletic talent and numerous tournament victories, but also due to the pioneering role he played in the history of the sport. He, along with two other Rolex testimonials, Jack · Nicklaus and Gary · Player, are collectively known as the “ Big Three ” of golf, together making immense contributions to the modernisation and globalisation of the sport.

　　Since 1967, the relationship between Rolex and golf has continued to develop solidly, thanks to Rolex's visionary and strong support for sports sponsorship. Today, Rolex has become a major sponsor of golf, partnering not only with the world's most renowned top golf organisations, but also establishing sound cooperative relationships with prominent professional golf tours, tournaments and players.

　　Men's Golf

　　For over 30 years, Rolex has been a proud partner and official timepiece of The Open. As the oldest golf championship, The Open brings together the world's top golfers. This premier event is organised by The R&A. The R&A is also responsible for formulating and maintaining the official Rules of Golf. Through these traditional rules, The Royal and Ancient Golf Club of St Andrews 250 has safeguarded the sport of golf for many years. The R&A, the Rules of Golf and Rolex have established a long-term partnership, promoting the global development, organisation and promotion of golf through shared values and mutual respect.

　　Rolex is also a major sponsor of the United States Golf Association (USGA). The association, which organises the renowned U.S. Open, also jointly oversees global golf with the R&A, promoting the popularisation and continuous development of golf while supervising the implementation of the Rules of Golf.

　　In addition, Rolex is a sponsor of the Masters Tournament in the United States. The Masters is one of the most prestigious tournaments in golf, commencing annually at the Augusta National Golf Club in Georgia. Like Rolex, the Masters is renowned for its adherence to traditional values and is also the only invitation-only event among the major golf championships.

　　Beyond the Major championships, Rolex also sponsors team competitions. The Ryder Cup features a showdown between teams from the United States and Europe, while the Presidents Cup takes place between the United States team and a team of top players from outside Europe. The unique feature of both renowned competitions is that they offer no prize money.

　　Rolex also serves as the official timepiece for more top-tier men's golf events, including the World Golf Championships, The Players Championship and the Tour Championship. Furthermore, Rolex is the official timepiece of the PGA Tour, the European Tour and the Asian Tour. Encouraging the development of golf is part of Rolex's mission, which is why Rolex also supports the most prestigious amateur tournaments around the world.

　　Furthermore, Rolex also supports numerous top golfers. In addition to the Big Three, Rolex Testimonies include American golf legends Tom · Watson, Fred · Couples, and Bernhard · Langer; multiple major champions Tiger · Woods, Phil · Mickelson, and Retief · Goosen; top players Luke · Donald, Martin · Kaymer, Trevor · Immelman, Adam · Scott, Paul · Casey, Camilo · Villegas, K. J. Choi, Jeev · Milkha Singh, and Liang Wenchong; as well as golf rising stars Jason · Day, Dustin · Johnson, Matteo · Manassero, Rickie · Fowler, and Tom · Lewis. Additionally, Rolex also sponsors former and current Ryder Cup captains Colin · Montgomerie and José · Maria · Olazábal.

　　Womens Golf

　　Rolex is the Official Timekeeper of the Ladies Professional Golf Association (LPGA), a partnership lasting over thirty years, and also strongly supports the Ladies European Tour. Furthermore, Rolex also serves as the Official Timekeeper of the womens major championships and the Solheim Cup. Rolex also sponsors prominent LPGA awards, including the Rolex Player of the Year and the Louise · Suggs Rolex Rookie of the Year. Among LPGA Tour players, Rolex has established partnerships with legends Annika · Sorenstam and Lorena · Ochoa, as well as top golf talents Yani Tseng, Vicky · Hurst, Azahara · Muñoz, Anna · Nordqvist, and Alexis · Thompson. Furthermore, as a dedicated partner of golf, Rolex also became the title sponsor of the Rolex Womens World Golf Rankings in 2006, which is also the first world ranking for female golfers.

　　An unremitting pursuit of excellence and a special affinity for golf have driven the world's leading Swiss watchmaker, Rolex, to long support the development of the sport, and it is the shared pursuit of perfection by watchmaking and golf that has forged the close partnership between them.

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