THE JOURNAL

Chinese people most love European watch brands

News centrePublished 2014-04-15

Reports show that Omega, Cartier and Rolex are favourites in the Asian watch market, with these three brands driving a 59% growth in the region's luxury watch market.The most popular 3 watches are Omega's Constellation and De Ville collections, alongside Cartier's Ballon Bleu diamond watch (with prices starting at a minimum of 3410 EUR and exceeding 5 ten thousand EUR).

Omega Seamaster men's automatic mechanical watch 232.30.42.21.01.003

Omega De Ville men's automatic mechanical watch 431.63.41.21.02.001

Cartier Ballon Bleu collection diamond-paved dial WE902045

　　This report is based on data first released by Baidu, China's largest search engine. Baidu Vice President Zeng Liang stated that “ watches currently represent one of the fastest-growing luxury markets in China. ”As renowned watch brands drive 23% of global profits and account for 41.5% of total demand in China, luxury watches have gained immense attention.