THE JOURNAL

The untold stories of Piaget and the film industry

News centrePublished 2014-04-17

Award presenter Ronald Cheng wearing a Piaget

The 33rd Hong Kong Film Awards ceremony was held on4Month13th, (Sunday) Held at the Hong Kong Cultural Centre Grand Theatre, the evening saw the presentation of twenty awards to honour the filmmakers who have contributed their immense efforts and dedication to the industry, becoming a major city event. The renowned Swiss jewellery and watch brandPIAGETPiaget shares an inseparable bond with cinema, having walked hand-in-hand with the film industry to spark infinite creativity and actively promote the development of cinematic art.

Over the years, in addition to2008sponsoring the Film Independent Spirit Awards in the United States, Piaget has also served as the lead sponsor of the Golden Horse Awards in Taiwan since last year, and has been keen to sponsor various film productions around the world and collaborate on numerous film premieres. Piaget has been associated with the Hong Kong Film Awards since2011and has supported this annual event for the Hong Kong film industry for four consecutive years, becoming the 'Theme Sponsor of the 33rd Hong Kong Film Awards Ceremony', fully immersing itself in the flowing light and shadow of cinematic art.