Why is the time on watch advertisements always ten past ten?

    If we are true watch enthusiasts and observant people, we will definitely notice a phenomenon: the time on watch advertisements is always ten past ten. We might dismiss this, thinking it is just a standard time, but many people are interested in this detail, so here we must provide a detailed analysis for those observant individuals.

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1.Psychological factors
    What are you doing at ten past ten? What is your mental state? Perhaps these two questions can give you a little guidance. That is right, usually at this time we have truly woken up from sleep, and having had breakfast, we are full of energy; therefore, at this time, we might be in a company meeting making decisions. From a psychological perspective, when people see the time of ten past ten, they associate it with the vitality and spirit of that time.You can also imagine that very few people would commit murder or arson at ten past ten, because this moment is the kindest and most peaceful.

    Furthermore, there is a psychological factor. The English word for victory isVictory, soVthe shape represents victory. Now you understand why so many people like the “ peace sign ”. The hour and minute hands at ten past ten also happen to form a relatively standardVshape, which is aesthetically pleasing and delightful.

II.Dial construction factors

    If the time were not ten past ten, but twelve o'clock or six o'clock, what would happen? The brand'sLogoand small seconds sub-dial might be obscured. Exactly, that is the reason; brand logos are generally at the12o'clock or6o'clock position, while multi-functional sub-dials are basically concentrated at the3,6,9o'clock position. Therefore, hands set at ten past ten can effectively avoid these logos and sub-dials, allowing everyone to see every detail of the watch clearly, which also aligns with the promotional goals of the brands. Of course, you would not want two hands obscuring your most important moon phase window at the same time!

 

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