Smart Wearables are Trending: Which Brand is the Strongest?

  This year can be described as the year of smart wearables, with many manufacturers launching various wearable smartwatches that are impressive in both design and performance. Looking at companies like Google, Apple, and Microsoft, whose product is actually the strongest?

　　For manufacturers, the fact that you are using their smartwatch is exactly what they hope to see. With the widespread adoption of smartphones today, smartwatches have become the next target for manufacturers to create new trends and drive profit growth. The smartwatch market is highly competitive; which brand's product is superior and more favoured by customers? Belowwatch websiteswe will provide a brief analysis and comparison.

　　Apple Watch

　　Apple's products have always been premium, much like their smartphones. Now, Apple has put significant effort into the smartwatch space, hoping to explore new directions with the Apple Watch, such as fashion accessories and luxury goods.

　　The Apple Watch will begin pre-sales in 2015. As the product has not yet been released, we cannot truly experience it. However, based on Apple's demonstrations, the design philosophy of the Apple Watch is commendable, and with the support of the iOS system, we believe the Apple Watch will offer a unique experience.

　　Google Android Wear

　　Unlike Apple, Google uses an open platform, meaning Android Wear has many OEMs, resulting in a wide variety of watch styles. Regardless of the style, the interface and functionality of Android Wear watches are identical, as Google aims to avoid the fragmentation seen with Android phones.

　　Google Android Wear is similar to its smartphone interface, featuring a card-based design and contextual notification functions. Of course, application extensions are also included; although the user experience for many is not yet perfect, it does enhance the device's extensibility.

　　Microsoft Band

　　The Microsoft Band can be considered a fitness tracking device, but it also displays time and notifications, making it a member of the smartwatch category. The Microsoft Band incorporates a large number of sensors to improve the comprehensiveness and accuracy of sports and health monitoring. In terms of actual experience, the Microsoft Band's data collection capability is powerful, but it does not provide effective ways to utilise that data. Furthermore, the band's design is bulky and not particularly attractive, making it difficult for users to wear it on their wrists consistently.

　　We are currently in the rise of the smartwatch era, and it is too early to determine which is the strongest. After all, new products still have plenty of room for improvement. Regardless of the platform or manufacturer, each has its own advantages; only actual product experience and a solid platform ecosystem are the keys to success.