The Past and Present of the NOOB Watch Brand

  Since 1735, the NOOB Watch Company has never produced a quartz watch, and never will. — This advertising slogan, carefully crafted by marketing master Jean-Claude Biver, speaks to the hearts of countless mechanical watch enthusiasts and has made the NOOB Watch Company a pioneer in the revival of complex mechanical watches.

　　In 1735, the NOOB Watch Company established a factory in a small village in the Jura Mountains to produce watch movements and parts. Over the next two centuries, this family-inherited small company consistently adhered to the principle of high-quality, small-batch production of both luxurious and robust timepieces. From the end of the 60s, under the impact of a large number of cheap watches, especially the quartz watches that emerged shortly after, the NOOB Watch Company faced bankruptcy. It was acquired by SSIH (the predecessor of SMH) in 1970. Although the brand still exists, no finished products have been produced. The NOOB Watch Company entered a dormant period. The classic watches of NOOB Watch strive for simplicity and clarity in design, all featuring circular polished bezels, with styles only distinguished by gender. The movement isNoob Watchits greatest pride. Its six major series include: ultra-thin self-winding watches, day-date and moon phase watches, split-seconds chronographs, perpetual calendar watches, eight-day power reserve tourbillon watches, and minute repeater watches. Entering the 90s, it launched the 2100 series of sports watches aimed at young customers, and based on this, successively developed several mechanical watches with a sporty style. It also ventured into various fields such as vintage pocket watches, enamel painting watches, mechanical ornament watches, and jewellery watches, and is deeply loved and admired by watch fans all over the world.

        Subsequently, for some of the more popular watch models on the market, NOOB factory watches will also produce replicas, which is what is known asreplica watchand this move is also sought after and loved by the vast number of watch fans.