Knowledge about ladies' watches

　　Nowadays, for the vast majority of women, a distinctive and uniquely styled watch is an essential accessory alongside their fashion jewellery. Whether it is a luxury brand or a fashion watch, the demand for ladies' watches is no less than that of men, and women have their own unique perspectives on them.

　　Beyond fashion and focusing on styling

　　Laypeople often like to conflate ladies' watches with fashion, not realising that they are elements from different fields. Although they occasionally intersect, they are often independent of each other. A watch is different from other products; to say it represents fashion is somewhat one-sided. As a luxury item, it speaks more to cultural heritage, historical sentiment, and profound depth, which far exceeds the scope of fashion. For some younger categories, such as casual sportswear or clothing, it is easier to define them as fashionable or unfashionable. Therefore, for ladies' watches, it is more appropriate to label them with historical significance, value, and substance.

　　Compared to men, women have a wider selection of accessories, from necklaces and rings to brooches and silk scarves, making it difficult to choose the best one. When discussing how women should wear watches, Song Jianhui, Vice President of Hamilton China, said: 'It is all about styling. Like me, whether I am choosing accessories for an outfit or an outfit for a watch, I pay great attention to detail. The watch I am wearing today is a very popular model recently; only after I have set it as the 'protagonist' do I consider how to match my clothes and which necklace to choose. When the chosen watch or jewellery is very shiny and eye-catching, the clothing should be more understated. In short, you must choose items that suit your age and status.'

　　Inheritors of emotion and memory

　　The concept of time was once abstract; it was clocks and watches that quantified it, making it a clear and precise existence. As time passes, watches today have not only crossed various market segments but are also regarded by many women as an investment for appreciation. In ancient China, when a daughter married, her family would give her some jewellery; when a child was born, elders would give the child a gold lock or a small wooden fish, saying it was passed down from ancestors. This concept, which transcends the value of the object itself, is the continuation of emotion. These carriers of emotion are passed down and inherited across time, eras, and generations.

　　Preferring watches over jewellery

　　Most watch enthusiasts have a story behind their first watch. In fact, for a woman, a watch is not just a simple accessory. Like many men, professional women also regard it as a symbol of status and an embodiment of personality. 'Unlike women who are obsessed with jewellery and diamonds, as my financial means have grown, my ability to purchase luxury watches has gradually increased. I will buy luxury, high-quality watches to reward myself.'