THE JOURNAL
An Appreciation of Panerai in the Ocean of Time
PaneraiOrganised in collaboration with the Triennale Design Museum and the Central Academy of Fine Arts Museum in Beijing, the Time - Time Design, Design Time exhibition is currently underway. Running until 4 month 10 day, this exhibition invites visitors to personally explore the relationship between time and design through works spanning various disciplines, including plastic arts, photography and film. So, what is the connection between time and Panerai?

An Interpretation of Panerai in the Ocean of Time
What is time? Does it move ever forward or is it in a constant loop? What can record time? Is time subjective or objective? You may find answers to these various questions about time here; at the very least, it will give you cause for reflection, or perhaps a knowing smile born of sudden insight.
For watch brands that establish the most direct relationship with time, discussions concerning the meaning of time have never ceased, yet a precise watch worn on the wrist alone seems unable to fully explain this deeply philosophical proposition. Mr Angelo Bonati, CEO of Panerai, hopes that through this exhibition, visitors will journey through time and space to experience a wonderful temporal realm, at least on a spiritual level.
How does time pass? Some artists express it more resolutely, using paper rolls printed with dates to symbolise the days of the year, with each passing day completely obliterated in a shredder. This method tells people that the past is gone and holds no further value.
Time does not always present itself in a rigorous or somewhat melancholy guise; the work of artist Stefan Strumbel appears rather provocative, with cuckoo clocks, wooden masks, skulls and crosses—all items representing time—layered together in exaggerated forms. In the eyes of some, time truly possesses the ability to devour everything.
In Portuguese artist Fernando Brízio’s game of colours, hues continually transfer from marker pens to ceramic bowls. In this slow, asymmetrical and random manner, any object becomes unique. Indeed, time leaves its mark on all things, but this gift-like bestowal is unpredictable. We should be grateful for this bestowal, which makes each of us distinct.
As we continue to explore what eternity is, the works of artists Alicia Eggert and Mike Fleming may provide an answer: 30 clocks with 36 black hour and minute hands revolve, spelling out the word 'eternity' on a white acrylic board within 12 hours or a few seconds. However, the textual effect lasts only for a few seconds before the process begins anew. The message read from this conceptual installation is that eternity is actually fleeting, and within that transience, eternity inevitably exists.
Timekeeping instruments typically evoke sight and sound; time flows between clock hands, and people perceive everything through their eyes. Sometimes the ticking of a timer or the striking of a clock also serves as a reminder that time is flying by. Yet Sovrappensiero Design Studio’s 'Fragrant Time' allows people to perceive time through their sense of smell via rich, fragrant scents. Seven scented candles each emit a different aroma, and as one burns down in 20 minutes, the next is ignited. By perceiving time through scent and deciding when to begin, the concept of time becomes tranquil and romantic.
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Review:
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