THE JOURNAL
Minimalist watch brands, minimalist watch brand recommendations
Minimalist style is a fashion trend originating from the United States. Ever since its inception, minimalist style has been applied to all aspects of daily life. From clothing to interior design, minimalist elements are not hard to find. Today, Watch Home is going to talk to you about minimalist watch brands. Let's take a look!
Calvin Klein
Since the brand was founded in 1997, Calvin Klein watches have consistently emphasised the concepts of purity, minimalism, modernity, and sensuality. Building on this foundation, the design team simplifies the aesthetic as much as possible, sometimes even omitting the hour markers entirely. The painterly lines give the watches a more contemporary feel.
Designs such as the Calvin Klein Amaze and Body collections feature only hour and minute hands. The Body watch draws inspiration from the beautiful curves of a mermaid's tail; beyond its multi-layered bracelet structure, the unique strap design allows it to function as both a timepiece and a fashion accessory for women. Calvin Klein watches are affordably priced, with the two models mentioned retailing between 2000 and 3300 RMB.
NOMOS
This brand, hailing from the German watchmaking hub of Glashütte, was founded in 1990. The name NOMOS is derived from the Greek word for law or norm; true to its meaning, NOMOS watches uphold the rigorous German spirit of watchmaking, prioritising functional precision. In 1990, the German watchmaking industry was in a state of recovery. While most East German watches at the time used quartz movements, NOMOS chose to begin its watchmaking journey, becoming one of the few minimalist brands with the capability to produce its own in-house movements. Despite lacking a long history, NOMOS has gained a following thanks to its highly recognisable minimalist design.
The brand is renowned for its ultra-thin cases and an elegant yet powerful German aesthetic. Collections such as Tangente, Tangomat, Ahoi, Orion, Tetra, Ludwig, Zürich, and Club have all received numerous industry awards. The Metro is one of the brand's iconic pieces, designed by renowned Berlin designer Mark Braun and inspired by international metropolises. Several details of the watch are novel and chic: the minute markers mimic precision measuring instruments, and the dot-pattern relief on the crown evokes the textures found on precision tools. The lugs possess a vintage feel reminiscent of classic timepieces, while their distinct lines offer a modern touch. Unlike previous models, this watch features a quick-change strap mechanism, uniting aesthetics with practicality.
Skagen
Traditional Danish design is known for being tranquil and evocative. It blends materials, utility, and patterns into a highly unified balance, characterised by a democratic, modest, simple, bright, and refined style. The Danish watch brand Skagen inherits this design tradition and mindset. Its products are meticulously designed with a focus on detail and materials, offering a clean and beautiful appearance while emphasising the emotional connection between the product and the wearer.
The name Skagen comes from the famous Danish 'Skagen Painters' movement. Skagen is a town located in the northeast of the Jutland Peninsula, whose beautiful scenery attracted a large group of renowned Danish artists and appeared in their works. The 'Skagen Painters' movement was thus born, reaching its golden age in the 80s of the 19th century. Today, the figures featured on the Danish 1000 krone banknote are the movement's most famous artists, the couple Michael Ancher and Anna Ancher.
The Skagen Ancher collection is named after this couple. Anna was born in Skagen, and the town's style became the inspiration for this watch collection—numerical markers are replaced by orderly, slender lines, ensuring clear readability.
Bering
Bering is also authentically Danish-made, with a pure and minimalist style. Founder and designer Michael Witt Johansen's motto is 'less is more,' with a focus on detail. He believes that 'Danish design has historically always conveyed a sense of cleanliness, elegance, and timelessness.' Bering's designs continue these traits, even achieving a greater sense of purity. He believes that stainless steel is the quintessential Nordic material, and that a Nordic brand like Bering should not use too many colours, but rather maintain a lasting, clean Nordic palette.
Mondaine
Does this watch look familiar? Yes, the iPad clock dial 'borrowed' from it, and subsequently lost a lawsuit, paying 2100 million dollars in damages.
Mondaine is the official watch of the Swiss Federal Railways, visible on the platforms of 3000 railway stations across Switzerland. In 1940, renowned Swiss engineer Hans Hilfiker was commissioned by the Swiss Federal Railways (SBB) to design a clear and legible clock. The hands and markers use geometric lines common in Bauhaus design, with the markers resembling railway tracks. The high-contrast design of a white dial and black markers allows passengers to see the time clearly from any direction. The red circular second hand was inspired by the red wooden paddle with a rounded top held by early Swiss railway station staff—workers would wave this paddle on the platform to signal passengers to board or alight. Furthermore, this watch has a unique movement: every minute, the second hand completes a full rotation, pauses at the 12 o'clock position for approximately 2 seconds, and then jumps forward with the minute hand to complete the next minute. This distinctive design was not arbitrary: in the early 20th century, the electrical systems of the Swiss railways were not yet advanced, so to ensure that every clock in the station could be synchronised, engineers designed this equalisation mechanism.
Mondaine launched the stop2go in 2013, named after this special movement, with the aim of paying tribute to the classic design of the early last century. The watch factory spent nearly 5 years developing the in-house movement Cal.58-02 to faithfully replicate this unique way of keeping time.
Helvetica is another representative of minimalist design following the SBB railway watch. Helvetica is the most widely used Western typeface in the world, and many well-known international companies and brands, including the Swiss railway watch, have adopted this font of Swiss origin. Mondaine also commissioned Swiss industrial designer Martin Drechsel, who created the stop2go watch, to incorporate the Helvetica typeface into the watch design. Drechsel extracted elements such as dots, lines, and numbers from the Helvetica font to create the dial markers and time display, while engraving the Helvetica typeface onto the case to present a clean and aesthetic look.
KiBiSi
KiBiSi is one of the most influential design groups in Scandinavia, hailing from the Danish capital, Copenhagen. The Danish Pavilion at the 2010 Shanghai World Expo was their creation. The team consists of industrial designer Lars Larsen, architect Bjarke Ingels, and philosophical concept designer Jens Martin Skibsted. Bulbul watches, designed by KiBiSi, possess a strong modern aesthetic, aiming to interpret Copenhagen-style creativity and exquisite craftsmanship. Beneath the simple dial lie complex design considerations and meticulous detailing, while high-quality materials are fused with aesthetic artistry. These elements converge to create another Nordic-style masterpiece that is "simple yet not simplistic." The brand's famous Pebble collection features a slightly asymmetrical circular dial structure based on stainless steel, which, together with solid-coloured straps, interprets a fresh design beauty.
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