THE JOURNAL
Watch alliances revealed: these watch brands actually belong to the same parent company!
As we all know, Switzerland is the home of watchmaking, and most watch brands we are familiar with, such as Rolex and Omega, are based there. However, under corporate operations, many watch brands often belong to a single watch group. Today, we will break down which companies own the watch brands we frequently hear about.

The world's largest watch company —— Swatch Group
Headquartered in Biel, Switzerland, the Swatch Group was established in 1985 by the legendary figure Mr Nicolas G. Hayek following the merger of ASUAG and SSIH. It is also the most comprehensive watch conglomerate, owning the ETA movement manufacturer as well as the case maker Simon Et Membrez SA.
Watch brands belonging to the Swatch Group: renowned brands including Swatch, Breguet, Blancpain, Jaquet Droz ·, Glashütte Original, OMEGA, Longines, Rado, Tissot, Calvin Klein ·, Certina, Mido, and Hamilton.

The world's second-largest watch group —— Richemont
Established in 1988 by South African billionaire Anton Rupert · in 1988, the group spans four main business sectors: jewellery, watches, accessories, and fashion, with watches being just one of the areas the company is involved in. Richemont's watch portfolio leans heavily towards high-end brands, encompassing German, Swiss, Italian, and French marques.
Watch brands belonging to Richemont: Vacheron Constantin, Baume & Mercier, Jaeger-LeCoultre, A. Lange & Söhne &, Piaget, Cartier S.A., Officine Panerai, IWC, Van Cleef & Arpels &, Montblanc, and Roger Dubuis.

France's LVMH Group
Moët Hennessy - Louis Vuitton Group (LVMH Group): The full name of LVMH is Louis Vuitton Moët Hennessy. It was formed in 1987 by Bernard Arnault through the merger of the world-renowned leather goods company Louis Vuitton and the wine family Moët Hennessy. With approximately fifty-six thousand employees and over 50 brands under its umbrella, it is currently the world's largest luxury goods group.·
Watch brands belonging to the LVMH Group: Hublot, Zenith, TAG Heuer, Dior, Chaumet, and Bvlgari.

France's PPR Group
Although the third-largest luxury and retail conglomerate in the world, its watchmaking division is relatively modest. Its watch brands include Gucci, Boucheron, Girard-Perregaux, and JeanRichard.
As for the top-tier watch brand Patek Philippe, it remains an independent family-owned watchmaker, while Rolex and Tudor both belong to the Rolex Group.
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