THE JOURNAL
A long-delayed watch-buying experience, acquiring the Rolex Submariner series 114060 No-Date Submariner
After falling in love with the Submariner, I hesitated for a few days. It was mainly about whether to buy a watch that was very expensive for me. I have never been keen on luxury goods; as long as food, clothing and utilities are pragmatic, the brand does not matter. Perhaps it is just down to my personality.
While this issue was still unresolved, my wife was watching The Jin Xing Show. Jin Xing happened to be talking about luxury goods on it, and she said: Buy what you want, not what you need. This means that nowadays our consumption is mostly not about needing the function of this item, but wanting it. Just like me, if it were just for checking the time, several of my watches are very new and usable. But why do I want to buy one? Because I want it, for psychological satisfaction.
Indeed, this is the consumption trend in a non-material society, tending more towards spiritual needs.
Then, it was browsing forums, reading posts, and learning about Rolex and Submariner knowledge from everyone. Understanding the brand value and spirit of Rolex made me even more determined to buy a Submariner.
I chose the No-Date Submariner. The reason for choosing the no-date version will be omitted 1000 words, because any reason I give for choosing the no-date over the cyclops version will surely provoke a flame war. I can only say that the dated version is very good, but I prefer the no-date. We are all people who love Rolex, so we should just respect each other's choices.
Having worn it for a few days, it feels great! The Submariner is pleasing to the eye, and the no-date is relatively understated in appearance within the Rolex family, not flashy. However, even without looking at the brand logo, the material and texture are first-class, easily outpacing many watches. I am already looking at the next target, and I quite prefer the two-tone white dial baton marker Daytona.

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