THE JOURNAL

The long-awaited steel and gold Rolex Submariner series 116613LN Black Dial

Collector ShowcasesPublished 2017-05-17

　　My previous impression of Rolex was that it was old-fashioned, nouveau riche, and most importantly, vulgar. Perhaps this was an idea instilled in me from somewhere when I was a child, but through understanding, it is not like that at all. Rolex has always been considered a giant in the watch field. With its solid craftsmanship and materials, robust and resilient style, and an annual output of at least 10 million watches that remain highly popular, perhaps only Rolex can hold such a position. Teacher Liu Xingli once commented on Rolex: 'If you are afraid of trouble or have difficulty making decisions, then choose Rolex.' Both the people who understand watches best and those who understand them least in this world will choose Rolex. Although this is a joke, it also reflects the brand's appeal to both refined and popular tastes. The fluted bezel, cyclops lens, classic Oyster bracelet, and most importantly, the brand spirit and brand value. It is synonymous with classic, durable, and precise.

　　My previous perception of Rolex was that it was dated, nouveau riche and, above all, common. Perhaps this was a notion instilled in me from somewhere during childhood, but through learning more about it, it is not at all what I thought. Rolex has always been considered a dominant force in the watchmaking sector; with its solid craftsmanship and materials, resolute and tenacious style, and an annual production of at least 10 thousand pieces that remain immensely popular, perhaps only Rolex can hold this position. Master Liu Xingli once commented on Rolex: "If you are afraid of trouble or suffer from choice paralysis, then choose Rolex." Both the people in this world who understand watches the most and those who understand them the least will choose Rolex. Although this is a joke, it also reflects the brand characteristic of Rolex of appealing to both refined and popular tastes. The fluted bezel, cyclops lens, classic Oyster bracelet, and above all, the brand spirit and brand value. It is synonymous with classic, durable and precise.

　　There is no need to say much about the quality of Rolex. To conclude:

　　Browsing through every dictionary, there is not a single word that can define what we do: not "traditional", although our craftsmanship endures; "infinite" is too limited; "timeless" cannot quite describe endurance; "innovation" only scratches the surface. There is no single word that can define what we do, only the Rolex way!

　　Finally able to write the first review at home in peace, let the pictures do the talking~

　　迟来的间金劳力士潜航者型系列116613LN黑水鬼

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