Indian cricket star Virat Kohli becomes Tissot global brand ambassador

      Recently, Swiss watch brand Tissot announced that cricket superstar Virat• Kohli has been appointed as its global brand ambassador. Virat• Kohli hails from traditional yet mysterious India, and on the pitch he never lacks trend-setting innovative spirit, becoming a widely welcomed youth icon. His personality and charm align precisely with Tissot's enduring brand philosophy——“Innovators by tradition”オ.

Tissot new global brand ambassador Virat• Kohli

      Cricket is praised as the “gentleman's game”. Virat• Kohli is an outstanding cricket batsman and holds multiple cricket records. As the captain of the Indian Test cricket team, he led the team to win the 2011 Cricket World Cup. Meanwhile, with his outstanding ability and ruggedly handsome appearance, he has become a trend pioneer both on and off the pitch.

Tissot new global brand ambassador Virat• Kohli

      At the press conference, Virat• Kohli stated: “Cricket places great emphasis on precision, and victory or defeat is decided in fractions of a second; meanwhile, Tissot's professional performance in timing is the best guarantee for competitive sports. I am deeply honoured to become a Tissot global brand ambassador, and I am full of anticipation for the journey ahead.”

      Tissot President and Chief Executive Officer François• Thiébaud stated: “Tissot is a brand with a deep heritage. For a long time, we have been committed to promoting the development of sports events. As one of the world's finest cricket players, Virat• Kohli possesses broad influence and makes the ideal candidate for brand ambassador, and I am delighted that he can join the Tissot family.”

Tissot new global brand ambassador Virat• Kohli showcases Tissot watches

      At the press conference, Virat• Kohli made a brilliant appearance wearing a Tissot Chemin des Tourelles watch. The Chemin des Tourelles collection is named after the street in Le Locle, Switzerland——, the birthplace of the Tissot brand, calling on people to return to the starting point of their dreams and remember their original aspirations. This watch collection pays tribute to a century of watchmaking tradition with a contemporary design style, presenting Tissot's exquisite craftsmanship.

      Virat• Kohli will join renowned Bollywood actress and established Tissot family member Deepika• Padukone in endorsing the Tissot brand. Deepika• Padukone has been a Tissot global brand ambassador since 2007, and she noted that Virat• Kohli precisely interprets the image of a man in Tissot's eyes, expressing great excitement for the upcoming collaboration.

Tissot global brand ambassador Virat• Kohli in new advertising campaign

      Meanwhile, at the press conference, Tissot unveiled its first advertising campaign created in collaboration with Virat• Kohli, in which he appears equipped with cricket gear and wearing the latest Tissot T-Touch Expert Solar watch. This is the first touch-screen watch powered by solar energy. As a cool and avant-garde product, the T-Touch series is equipped with 20 multiple functions including a weather forecast, altimeter, and compass. Crafted as a professional timepiece for elites across various fields, the T-Touch Expert Solar watch is a true collector's piece.

Technical specifications:

Tissot T-Touch Expert Solar watch  RMB  8,550
-    Swiss made
-    Quartz movement, with end-of-life indicator (EOL)
-    Scratch-resistant sapphire crystal touch crystal
-    Titanium case, with black PVD coating
-    Water-resistant up to an equivalent of 10 bar
-    Titanium bracelet, with push-button folding clasp
-    Dimensions: 45mm*45mm


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