IWC Launches Asia-Pacific Brand Campaign

       From soaring high above the clouds to exploring the mysterious underwater world: starting in 10, Swiss luxury watch brand IWC Schaffhausen will air a series of captivating television commercials on CNN International's Asia-Pacific channel, immersing audiences across the region in the unique charm of IWC. Through stunning visuals, viewers will step into the worlds of pilots, mariners and divers. “We are passionate about developing high-quality, innovative timepieces for elegant individuals, and we also wish to move people emotionally, helping our customers understand the connection between our products and the world.” IWC CEO Georges Kern explains, “Through this campaign, we successfully bring our brand culture to life”. This marks the Schaffhausen-based manufacture's first brand campaign across Asia and Oceania, designed to give people in the region a deeper appreciation of the “Probus Scafusia” brand and its core values.

One Watch, One Story

       This campaign will focus on the Portugieser and Aquatimer collections, as well as the Pilot's Watches collection, which was relaunched at the Salon International de la Haute Horlogerie (SIHH) in Geneva (Switzerland) this 1. The promotional film features thrilling visuals and will be broadcast continuously on CNN International's Asia-Pacific channel until 2 next year, vividly telling the story of each watch. Breathtaking aerobatics, sailing boats riding the waves, captivating underwater photography, and the fascinating animal world of the Galapagos Islands are showcased in turn, giving the audience an opportunity to learn about the various product collections of IWC Schaffhausen and their associated themes.

Environmental Responsibility

       “We believe that everything in the luxury industry is about selling dreams. That is why we enrich our brand world with stories that resonate, ” said Georges Kern, CEO of IWC. “ Perhaps these stories are not strictly necessary, but they do inject emotional value into the brand and inspire a latent passion for haute horlogerie in our customers. ” Furthermore, supporting social and environmental responsibility projects is one of IWC's core philosophies, a concept that will be elaborated upon during this event. The campaign will highlight IWC's partnership with the Charles Darwin Foundation, which has been dedicated to protecting the endangered ecosystem of the Galapagos Islands since 1959.

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