IWC Opens Boutique at Galaxy Macau

       Following the opening of its flagship store in Hong Kong three years ago, IWC Schaffhausen has now opened its first boutique at Galaxy Macau resort.

       Often celebrated as the “Oriental Las Vegas”, Macau brings together world-class resorts, landmarks and architecture, making the city a luxury travel destination. As one of the world's leading brands in the realm of luxury watches, IWC combines peerless performance with unique design to craft exemplary works that embody the highest realms of haute horlogerie.

       After the great Portuguese navigator Vasco da Gama completed his historic voyage to India in the 15th century, many Portuguese explorers vied to follow in his footsteps to the East, settling in regions such as Macau. In 1939, IWC Schaffhausen was commissioned by importers in Lisbon and Porto to produce the first Portuguese watch collection. Ever since, Macau has carried on this rich maritime history, making the city the perfect destination for IWC to establish a presence. The new IWC boutique in Macau showcases the complete IWC product portfolio, offering customers a unique and premium service experience.

       The interior design of the boutique was led by IWC's in-house designers, creating a contemporary, timelessly opulent yet functional environment. The striking storefront facade invites guests to explore the maritime history behind the Portugieser collection and the legacy of the TOP GUN elite flying squadron told through the Pilot's Watches collection. The boutique features a comfortable lounge area alongside a display space where aviation-themed decor complements the Pilot's Watches collection, while the Da Vinci collection is paired with the history of Leonardo da Vinci's lifelong pursuit of precise timekeeping. The journey extends further to the corporate area, showcasing the Aquatimer collection designed for divers and the Ingenieur collection built to withstand extreme conditions. The Portofino collection brings the tour to a fitting close, encapsulating the essence of the Italian dolce vita. The Galaxy Macau boutique initiates an inspiring voyage of discovery, allowing visitors to experience the core of the IWC brand and access its diverse world.

       IWC CEO Georges Kern stated: “We are delighted to announce the opening of IWC's own boutique in Macau, marking another milestone in the brand's global expansion. The new boutique offers watch enthusiasts and collectors a comfortable and welcoming space to view exquisite timepieces in an elegant atmosphere.

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