Chanel watches can actually be worn this way

　　There is an unstoppable trend in the watch world today—beyond the camp of long-established professional watchmakers, some boutique brands that did not start in the watch industry are also dominating the scene with a powerful presence. In fact, these types of brands did not just start venturing into the watch industry in recent years; they have long been mastering their own watch collections through their powerful aesthetic design capabilities, supplemented by the traditions of Swiss watchmaking, while simultaneously interpreting different connotations and styles... At this point, their products can loudly declare: We are not fashion watches; we are professional watches!

　　At this year's Grand Prix d'Horlogerie de Genève, within the ladies' watch category, there appearedthe Chanel J12 watch collection(black glove edition)

　　For Chanel, a brand that started out in French fashion, its geographical advantage brings it close to its neighbouring watchmaking kingdom, Switzerland. Whenever the watchmaking industry is discussed, Switzerland is undoubtedly a giant. Standing on the shoulders of that giant, there is naturally no question about the possibility of CHANEL watches utilising and making good use of Swiss watch manufacturing resources. More importantly, it is a mindset that determines whether watches can be made to withstand time and cross geographical boundaries. "Fashion fades, only style remains the same"—this catchphrase by Coco Chanel has actually become the manufacturing philosophy of CHANEL watches today.

　　A watch is not a novel concept; it has already spanned a history of 500 years, with distinct primary demands in each period of its development: the 17th century emphasised luxury, the 18th century pursued precision, the 19th century focused on complications, the 20th century was dominated by wristwatches, and now in the 21th century, when wristwatches still rule the horological world, what kind of timepieces do people actually need? The answer is in fact watches that fit a lifestyle. Perhaps even a ring watch.

　　In 2000, the J12 watch collection launched by CHANEL not only led this trend but also cemented many exclusive stylistic elements, creating a flagship masterpiece in CHANEL's watchmaking history and establishing one of the most successful classic watch lines in the watchmaking world over the past 16 years. Undeniably, many consumers came to knowChanel watchesthrough this collection, and many individuals with exceptional lifestyle tastes are also wearers of this watch.