On the overall trends of the 2015 watch market

　　With fewer than a few days left until 2015, the watch industry as a whole appeared somewhat sluggish over the passing 14, but looking back at the data,Swiss watchesexport numbers showed an overall upward trend over the past 10 months. Generally speaking, the luxury watch industry is still on an upward trajectory, albeit with a smaller margin. The only market capable of truly driving and altering this trend is China. It is worth noting that China is a major importer of luxury goods, and the overall trend of Swiss watch exports to China over the past 10 months has been upward.

　　As for the 2015 watch market, the overall situation should be largely positive. During the 2015 New Year period, demand for luxury watches is expected to be relatively high, before gradually stabilising without major fluctuations. Meanwhile, the Hong Kong watch market remains less optimistic; since large quantities of imported luxury watches are unlikely to change in the short term, any further growth is virtually impossible. As is widely known, due to various reasons, Hong Kong is increasingly unlikely to be listed as the primary choice for mainland visitors purchasing high-end watches—as its price and tourism advantages are no longer obvious. With the development of China's tourism industry, travelling abroad has become increasingly convenient, making overseas purchases even cheaper than Hong Kong.

　　As for the luxury watch industry, 2015 will see a return to the mainstream of replication and heritage.World-class luxury watchesBrands will bring more historical classic watch models back in front of users. At the same time, more brands will step up efforts to restore and inherit their historical culture, launching more products featuring distinctive brand DNA. Meanwhile, women's watches have surged in recent years, reaching a peak in the passing 2014, and it is believed that the 2015 women's watch market will present a blossoming scene, offering watch-loving female friends a wider range of choices.

　　The continuous development of the watch market reflects the challenges faced by watch brands within the industry, with each innovation signifying a fresh revolution. Only through continuous innovation and the injection of new vitality will the watch industry continue to thrive.