THE JOURNAL
Fashion Watch Brands Venture into the Mooncake Festival: These Mooncakes are Not Only Delicious but Also Look Better
With only two days left until the traditional Chinese Mid-Autumn Festival, the battle of the "internet-famous" mooncakes continues to unfold. Naturally, even many watch brands are unwilling to be left out, launching their own unique mooncakes to win people's hearts. However, for mooncakes in the fashion world, being delicious is far from enough; competing on appearance is what matters most.
As luxury watch brands that symbolise a high-end quality lifestyle, they have also launched unique mooncakes as the Mid-Autumn Festival approaches.

Gucci watches: Girly pink heart
The first thing that catches the eye is that girly pink mooncake box. The delicate colour alone makes one reluctant to open it; it is cute and elegant, and with the simple logo, one can tell at a glance that this is a proud "little princess". The mooncakes wrapped inside are also embossed with the brand name, looking so beautiful that one is reluctant to open them. Perhaps, the taste no longer matters; for friends who love Gucci, isn't looking good far more important?

IWC: The Little Prince "flying to the moon"
IWC watches and "The Little Prince" can be said to have an indissoluble bond. Not only have they launched Little Prince special edition watches, but even their Mid-Autumn mooncake gift boxes are no exception. The packaging of the IWC mooncake box is printed with a scene of the Little Prince being pulled towards the moon by a flock of birds. Doesn't this look a bit similar to our "Chang'e flying to the moon"?

Vacheron Constantin watches: Cool and luxurious style
As a top watchmaking brand, Vacheron Constantin watches continue their cool and luxurious style as always. The grand black packaging box is printed with the Vacheron Constantin brand logo, the Maltese cross, and upon opening the box, the mooncakes inside are also embossed with the Maltese cross.

A. Lange & Söhne watches: Your moon, my cake
As a top German watchmaking brand, the Mid-Autumn gift box launched by A. Lange & Söhne is not just for eating, but can also be played with! The half-moon design on the front can display various lunar phases such as the waxing crescent, waning crescent, and full moon, making it both educational and highly entertaining.
Of course, these luxury mooncakes are only given as gifts and are not for sale. However, you can certainly get one of each of their luxury watches.
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