THE JOURNAL
Watch enthusiast perks! 2017 SIHH tickets can now be purchased personally for attendance
LikedReplica watchesfans naturally appreciate elements such as luxury watch design and brand culture. Now an opportunity lies before you, allowing you to visit SIHH to see genuine luxury watches—are you tempted?

This news release comes from 2017SIHH, and the main point is: the 27th Geneva International Exhibition of High Horology (SIHH) will welcome 2017 new brands in 7, alongside its first-ever public opening.
What does this mean?
1, SIHH has become even more prestigious, expanding its brand family by 7 brands! New additions signify an enhancement in its importance and industry standing.
2, 2017SIHH will open for ticket sales to the public for one day! For the previous 26 editions of SIHH, entry to the exhibition was strictly by invitation only! Admission required an invitation letter, prior registration, or a reserved guest status. If you turned up on-site and were not on the official SIHH guest list,whoever you might be, apologies, but you would not be admitted!

General meaning (with author's notes):
The number of participating exhibitors will increase from 24 last year to 30. Among them, Girard-Perregaux is returning to the SIHH venue at Palexpo (Girard-Perregaux was previously at SIHH, moved to Baselworld a few years ago, and is now returning). Ulysse Nardin will make its debut appearance at SIHH. Additionally, 5 small and medium independent brands—Grönefeld (largely unfamiliar to many), MCT (known to some), Ressence (largely unknown to most, yet a truly 'magical' new brand), RJ-Romain Jerome (familiar to a select group), and Speake-Marin (fairly well-known among independent watchmaking brands in China)—will make their debut appearances at SIHH, appearing within the " Carré des Horlogers " (Watchmakers' Square) exhibition area.
What does this mean?
1, brands were already added last year, and another 7 are being added this year, among which 2 are highly significant, long-established Swiss luxury watch brands. Their return or addition extends SIHH's strength. At the same time, these two brands belong to the luxury conglomerate Kering Group, highlighting their importance.
2, the other 5 brands are all highly sought-after or creatively exceptional independent names, bringing a strong wave of fresh blood!

General meaning:
Tickets are now on sale!
Prior to the public day, SIHH was strictly by invitation only, open solely to trade professionals and the media. The 2017 SIHH will be open to the general public for the very first time. It will be open on 2017 1 20, from 11 am to 6 pm.
Online ticket sales are now live! Please spread the word!
What does this mean?
1, we are lowering our usual exclusivity and opening our doors to everyone! However, outside visitors are welcome for one day only. This is simply a trial run.
2, you can even book tickets online now, so please help share this news.
You can imagine that 20 will be packed to capacity. Although booking figures are hard to predict, if you want to buy a ticket to go, you should act quickly. Visitor numbers will inevitably be limited, and ticket sales will close as soon as capacity is reached.

Five newly added independent high-end brands
5 independent watchmaking brands have been added: MCT, Ressence, Speake-Marin, Romain Jerome, and Grönefeld. While Speake-Marin, Romain Jerome, and MCT may be familiar to some independent watch enthusiasts, Ressence and Grönefeld will be completely unknown to most people.
Related reading:
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Blancpain Fifty Fathoms Reshapes the Couple Watch Concept: Inheritance and Legacy
Sharp decline in French tourists leaves Swiss watches caught in the crossfire
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