Lin Dan's Infidelity, Though His Taste in Watch Wearing is Not Bad

　　You have probably been bombarded by the news of Lin Dan's infidelity over the past two days, and online, quite a few netizens have left comments saying: not only does he look like Chen He, but also...... Moreover, Lin Dan himself posted a message on Weibo admitting to it and apologising. However, matters having reached this point, saying any more is of no use. The entertainment industry has recently exposed multiple infidelity incidents, which inevitably makes us onlookers somewhat weary; in short, it is best just listened to. However, the watches Lin Dan has worn when attending events in recent years genuinely show good watch taste. Today, let's talk about those watches worn by Lin Dan.

　　Friends who understand the Montblanc brand should know that Lin Dan became the brand ambassador for Montblanc in China in 14, and naturally, the watches Lin Dan wore most often ordinarily belong toMontblanc watches, whereas a few days before the infidelity scandal, Lin Dan also had Montblanc customise an ultra-light watch, launching the brand new StarLegacy Pythagore Ultra-Light Concept watch, weighing only 4 badminton feathers. However, it is unclear whether this matter will bring any negative impact to the brand.

　　However, with the development of the incident, it is rumoured that two brand sponsors have already suspended their cooperation with Lin Dan. Judging from Lin Dan's advertising endorsement income, if the "infidelity scandal" causes brands to drop all advertising with Lin Dan, his losses will exceed tens of millions of yuan.

　　Any brand, by choosing a spokesperson with a good image and reputation, can not only bring exposure to the brand but also shape the brand's image and gain market returns. No brand can predict what heart-stopping news a spokesperson might burst out with, and these explosive news items have a huge impact on the public. Once the market direction shifts, the damage suffered by the brand is immeasurable.

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