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THE JOURNAL

BVLGARI Lunar New Year Celebration: Empowering You with Courage for Continuous Renewal

Watch industry and brand newsPublished
The traditional Lunar New Year festival is not only a time for reunion, but also holds wonderful aspirations for the year ahead. BVLGARI specially selects magnificent, glittering gold and passionate red to reward your dedication and hard work, empowering you with the courage to pursue an even better life in the new year.

  The traditional Lunar New Year festival is not only a time for reunion, but also holds wonderful aspirations for the year ahead.BVLGARI watchesSpecially selecting magnificent, glittering gold and passionate red to reward your dedication and hard work, empowering you with the courage to pursue an even better life in the new year.

  Empowered with the courage for new breakthroughs

  The all-new Bulgari × Zaha Hadid special design edition: the Design Legend, showcasing unprecedented visual impact and conveying the perfect language of design. The bold geometric styling is combined with the fluid curve beauty of the legendary architect Zaha Hadid. The central hoop features a golden wave-like line pattern with dynamic undulations, and the continuous curves impart a streamlined rhythm to the ring, empowering the upcoming New Year with infinite courage to break through boundaries.

BVLGARI宝格丽新春礼赞 赋予你不断新生的勇气

  The Bulgari Serpenti Eyes On Me collection boasts a tremendously striking silhouette, incorporating signature hexagonal snake-scale lines and utilizing jewellery and metal to create captivating visual effects. This collection centrally expresses the power of the serpent's eyes, continuing the legendary symbol of eternal allure with extraordinary luxury red rubellite gemstone snake eyes, allowing every confident woman to discover her self-worth in the new year.

BVLGARI宝格丽新春礼赞 赋予你不断新生的勇气

  Inspiring every moment of the New Year

  The BVLGARI LVCEA collection of watches draws design inspiration from the connection between light and shadow, incorporating ancient Roman sundial inspiration into a simple form that becomes increasingly bright and dazzling as time flows. The Piccola Lucea rose gold and diamond model reinterprets the sensual, fluid design of the bracelet in a more delicate and exquisite size, while the ingenious metal connection method and diamond embellishments perfectly interpret the beauty of art. The Il Giardino Paradiso theme watch, equipped with the tourbillon movement BVL 263, takes the exotic and colourful bird of paradise as its theme, outlining a vivid scene of flourishing flora, encouraging oneself in the vibrant spring season that everything in the New Year will be better.

BVLGARI宝格丽新春礼赞 赋予你不断新生的勇气

  The Bulgari Octo Ultranero watch showcases a cool black modern aesthetic. Appearing in an "almost all-black" stance, its supremely minimalist geometric design is understated and streamlined, created specifically for the contemporary urban gentleman. The rose gold model features an exquisite bezel surrounded by 110 different facets, creating a contrast between gold and black that adds a shining highlight to the New Year.

BVLGARI宝格丽新春礼赞 赋予你不断新生的勇气

  Embrace the passion and warmth of the Spring Festival

  The Bulgari New Year special edition quilted grid embroidered flap shoulder bag draws inspiration from the 60 pieces of expensive multicoloured enamel found on Serpenti watches. Gold and ruby red are perfectly combined to complement one another, and the signature Serpenti snakehead clasp specially selects matching tones that echo the colour of the shoulder bag. The snake eyes are set with black onyx, appearing like a enigmatic serpent hidden beneath gauze curtains—faint yet beautiful—transmitting infinite warmth as winter gradually fades and perfectly showcasing personal style.

BVLGARI宝格丽新春礼赞 赋予你不断新生的勇气


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