Omega launches the new Speedmaster Speedy Tuesday limited edition watch online

　　The renowned Swiss watch brand Omega is selling a brand-new watch online for the first time. This is a new endeavour for the brand following its global flagship store strategy, and Omega is delighted to initiate this new form of online interaction.

　　From today, this newly releasedOmega Speedmaster collectionSpeedy Tuesday limited edition watch is available for pre-order exclusively online. Consumers can browse the watch via Omega's official social media platforms and log in to the special page on the official Omega website (omegawatches.cn) to place an order. The watch is limited to 2,012 pieces worldwide. Upon purchase, you can specify your preferred limited edition number, and you are expected to receive this unique Omega timepiece in the summer of 2017.

　　In 2012, Robert Jan Broer, founder of the well-known watch blog Fratello Watches, launched the #SpeedyTuesday online topic, establishing an online community themed around Omega's classic Speedmaster collection. This topic became widely popular after its launch, with a growing number of fans sharing photos of their favourite Speedmaster watches and interacting in the comments section every Tuesday. To pay tribute to these Speedmaster enthusiasts, Omega specially launched the Speedmaster Speedy Tuesday limited edition watch, interpreting a classic vintage style. This limited edition watch incorporates the most popular classic design elements of the Speedmaster collection, making it a true masterpiece.

　　The design of the new watch is inspired by the Speedmaster Alaska Project III professional moonwatch created by Omega for NASA in 1978. At that time, NASA insisted on selecting a watch that was both anti-reflective and easy to read; in other words, the watch had to meet the strict requirements for space activities. This Omega Speedmaster Speedy Tuesday limited edition watch inherits the inner essence of the original model, featuring a brushed matte stainless steel case and concentric sub-dials with large numeral indices.

　　In fact, the return of the classic concentric sub-dials is just one of the many vintage design highlights of this watch. The reverse panda dial design is also inspired by classic models from the past. As early as 1966, Omega added light silver sub-dials to a black dial; this striking black and white contrast is the exact opposite of the design of the Speedmaster's famous panda dial. The panda dial is named for the black sub-dials on a white dial, which resemble a panda's face. Meanwhile, the watch is paired with a matte black aluminium bezel and tachymeter scale, and the dial is adorned with the rare vintage Omega logo, with indices and concentric sub-dials coated in luminescence.

　　Other iconic elements of the Speedmaster collection include the hesalite crystal with the Omega logo engraved in the centre, a vintage-cut brown leather strap, a distinctive buckle, and stitching. Of course, the interior of this timepiece retains the 1861 manual-winding movement used in Omega's famous Speedmaster moonwatch.

　　The caseback design of the watch is equally ingenious. The screw-in caseback is embossed with the iconic Omega Speedmaster Seahorse emblem, surrounded by the words SPEEDY TUESDAY ANNIVERSARY - A TRIBUTE TO ALASKA PROJECT III, as well as the limited edition number (only 2012 pieces issued worldwide). The outer ring of the case is engraved with the word RADIAL.

　　Every consumer who purchases this watch will receive a special leather watch collection pouch, which also includes a NATO strap engraved with #SpeedyTuesday and an exclusive strap-changing tool.

　　Not only does this watch possess unique and excellent quality, but as the first Omega watch released online, it will also leave a significant mark in the brand's long watchmaking history. As a model of pioneering spirit in the watchmaking industry, Omega is fully committed to this new endeavour. From today, Omega cordially invites you to keep a close eye on the latest developments of the Speedmaster Speedy Tuesday limited edition watch and select an extraordinary Speedy Tuesday for yourself.

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