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THE JOURNAL

Top three reasons for choosing consistent quality inside and out — only selling fine pieces from major factories

Watch industry and brand newsPublished
In any industry, product quality and craftsmanship are divided into 369 grades and the like, with the same watch ranging from a street stall item costing 50 yuan to top-tier fine replicas costing thousands of yuan. Before comparing prices, make sure you understand what kind of item it is, and additionally check whether the seller is actually providing the grade they claim~! The first category is rubbish: costing a few hundred yuan, with very crude workmanship, arbitrary modifications to original designs, instantly giving themselves away as fake at a glance, and many movements using domestic low-end calibres!

In any industry, product quality and craftsmanship are divided into 3 6 9 grades and the like,

the same watch ranges from a street stall item costing 50 yuan to top-tier fine replicas costing thousands of yuan.

Before comparing prices, make sure you understand what kind of item it is, and additionally check whether the seller is actually providing the grade they claim~!


The first category is rubbish: costing a few hundred yuan, with very crude workmanship, arbitrary modifications to original designs, instantly giving themselves away as fake at a glance, and many movements using domestic low-end calibres!

The second category (unnamed factories) is made according to genuine pieces, with workmanship much better than the first category and rarely cutting corners. However, there are shortcomings in the case detailing, metal brushing, and finishing or polishing. As for the movement, they adopt domestic calibres imitating Swiss ones, and this type of watch accounts for the vast majority of the market! Prices generally range from one to two thousand


The third category is the perfect replica version (from large factories), produced by some very discreet manufacturers in China. During the initial development of the Chinese watchmaking industry, the state allocated funds to import one hundred and twenty thousand pieces of Swiss watchmaking equipment. Half was distributed to Guangdong, a portion to Shanghai, and a portion to Tianjin. Today, Shanghai has developed into the Shanghai Watch Factory, Tianjin has developed into the well-known Seagull Watch Factory, and Guangdong has developed into the world's largest distribution centre for watch components. This region gathers the most advanced watchmaking technology in China, the largest number of prestigious watches, and the most skilled master watchmakers and repairers. These factories have their own codenames such as NOOB, HBBV6, KW, ZF, JF, etc. They replicate watches one-to-one based on the genuine models, and their craftsmanship is superb. Everything from the polishing and brushing of the case to the clarity and flatness of the dial, as well as the fit between the crown and the case, is executed perfectly. The price is generally two to three thousand.

The price of a watch is not solely determined by movement costs; factors include the technology of modified movements and the detailed craftsmanship of exterior replication,


When a particular factory possesses the highest craftsmanship, it also holds the highest pricing power in the market! Top-tier items in this industry have always been in short supply.

Furthermore, the same movement used in different watch models will incur varying costs due to the differing complexity of the cases!


Consistent quality inside and out positions itself to sell only the highest versions, serving enthusiasts while ordinary replicas are not sold


Do not pretend to be the official website, gain trust, or drive up premiums

Nor blindly label factories to confuse the public


Yet when told that there is no official factory website online, many people still insist that a certain domain name is the official site, and are willing to go there and be overcharged—admirable!

Some people might also say that we are deceiving customers and that goods are divided into 369 grades, claiming they know the wholesale price in the watch market. In reality, such people are merely being self-righteous.

The actual situation is that these goods of ours are basically never sold on retail counters or stalls in the market, because market administration and regulatory supervision are extremely strict

Any ready stock you can buy on-site consists entirely of speculative stall goods from unnamed factories with ordinary craftsmanship. They take desperate risks to do business because otherwise they cannot afford the rent

The top-tier factories we partner with have goods that are simply in short supply, do not struggle to sell, and would never take the risk of selling ready stock on-site; they exclusively take online orders and deliver on demand every day


Watch enthusiasts can analyse this for themselves; I feel I have been very honest with everyone.

In fact, shopping with consistent quality inside and out requires only choosing the model, with everything else completely unnecessary to consider

表里如一只卖大厂精品

表里如一不冒充官网,不乱标厂家,不乱标价格


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