THE JOURNAL
What other untold secrets are there about Rolex watches?
For those with a fair understanding of Rolex, you will certainly know the brand's three most classic inventions: first, the waterproof Oyster case; second, the Perpetual classic achieved through the revolutionary automatic rotor; and third, the cyclops lens displaying the date on the dial. These three designs have likewise cemented Rolex's legendary status in the watchmaking world. So,Rolex watcheswhat other untold secrets are there?

1, Rolex came to Switzerland because of tariffs
If someone asks, "Rolex founder Wilsdorf was German, why did he set up the watch manufactory in Switzerland?", I am sure quite a few friends would reply that it was because Switzerland has a rich watchmaking culture, a complete supply chain for the watchmaking industry, and is very close to Germany. While these reasons sound plausible at first hearing, they are actually not the most direct factor that prompted Rolex to establish its manufactory in Switzerland. The direct reason that drove Wilsdorf to move the watch manufactory from Britain to Switzerland was Britain's relatively high export tariffs. This shows that Rolex has had a global vision from its very inception; a single country's market, or even a single continent's market, could never contain Rolex's ambitions.
2, Rolex got its name because it is easy to pronounce
Unlike many traditional watchmaking brands that changed their name to today's "Rolex" just three years after being named after their founder, Rolex has always had an international outlook, as mentioned earlier. When Mr Wilsdorf chose the name "Rolex" for his watch manufactory, it was precisely because it was simple and easy to read, allowing customers of all cultural backgrounds to pronounce it effortlessly. This is somewhat similar to an important factor parents consider when naming their children today: ease of reading and writing. Sometimes, when you think about it, giving yourself a particularly complicated name just to make others remember you may not be the most advisable approach, as it creates "trouble" in recognition. Yet the true essence of life is to make things convenient for others and convenient for oneself.

3, Rolex once produced quartz watches
Many watch enthusiasts will surely be astonished by this fact, thinking, "Goodness, is this real?" "Is this not overkill?" or "Is there no line they won't cross to make money?" In truth, there is no need to be so shocked. There is a famous saying that truly resonates: when young people choose to try new things, we should offer understanding and blessings with an open mind. Understanding and blessings might be asking too much; at the very least, we need not resort to harsh words. Remember, in the 60s, quartz watches were genuinely a novelty, much like smartwatches today. It is merely an experiment, so why be so harsh? Besides, given their extremely limited production, in the luxury world where scarcity drives value, they are already worth a considerable amount.

4. Rolex is the pioneer of diving watches
Rolex was also among the first brands to invent the dive watch, released in close succession with Blancpain's Fifty Fathoms. However, the deepest diving record for a watch is still held by Rolex to this day. Beyond the classic Submariner collection, colloquially known as the Water Ghost, Rolex offers the Deepsea range with even more exceptional diving capabilities. Often, Rolex is just that straightforward—so simple that you understand its purpose just from the name. The Deepsea range features a water resistance of over 3000 metres. A hero named Jacques Piccard once took a Rolex down to the Mariana Trench at a depth of over 3000 metres, and remarkably, it maintained precise timekeeping. Consequently, Rolex has become essential gear for many extreme sports enthusiasts.

5. Rolex invented the dual time zone
Do not misunderstand: dual time zones exist naturally in the world, so this naturally refers to the dual time zone function on a watch. As an industry benchmark brand, Rolex's reputation is by no means undeserved; its inventions over the past century are too numerous to list. The GMT range, representing the dual time zone feature, was also first invented by Rolex. As an important complication, this great invention has greatly facilitated many people who frequently travel across borders or around the globe. In short, a master is a master because he creates countless classics.
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