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THE JOURNAL

Ding Junhui becomes global ambassador for Zenith watches

ZenithPublished
Recently, Zenith watches made an innovative announcement at the foot of the Great Wall, naming Chinese snooker master Ding Junhui as the brand's global ambassador. At the same time, the brand is committed to promoting the sport of snooker in all aspects, which is a tribute to the classics and, even more so, an eager anticipation of writing a new legend.

真力时长城脚下宣布丁俊伟为形象大使

  Recently,Zenith watchIn an innovative announcement at the foot of the Great Wall, Chinese snooker master Ding Junhui was named the global brand ambassador for Zenith. At the same time, the brand is committed to promoting the sport of snooker in all aspects, which is a tribute to the classics and, even more so, an eager anticipation of writing a new legend.

真力时全球形象大使丁俊晖

  As we know, snooker is a gentleman's sport, and a gentleman's sport is considered such based on the assessment of the player's own refinement, or perhaps on the respect for the sport itself. While carrying the cultural connotations of the gentlemanly spirit, it is also changing more people's sporting attitudes and lifestyles. With Ding Junhui jumping to world number one in the world rankings, and also being the first Asian snooker player to reach world number one, his professional career has achieved unprecedented glory with a total of 12 major ranking titles, 4 PTC event titles, as well as invitational titles including the Wembley Masters, 6 Red-Ball World Championship, Championship League, and Jiangsu Elite Series 4.

真力时全球形象大使丁俊晖

  Zenith Global CEO Mr Aldo Magada commented: This novel partnership is another way to express our vintage gentlemanly sentiment, replacing those existing event formats of Zenith. Ding Junhui is not only a renowned world snooker champion, but in the history of the sport, he has achieved extraordinary milestones at a young age that no one else can match.

真力时Zenith飞行员系列自动机械腕表03.2430.3000/21.C738

Zenith Pilot series automatic mechanical watch 03.2430.3000/21.C738

  Regarding this partnership, Mr Lü Xianming, Brand Director of Zenith China, remarked: Over the past century and a half, Zenith has continuously pushed the limits of chronometric precision with revolutionary mechanical innovations, creating milestones in watchmaking. Meanwhile, Ding Junhui has continually broken records in the field of snooker, writing his own legend. Today's partnership is likewise a collision of legends, which will surely achieve a brilliant new chapter.


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