Appreciation of Zenith's Legendary El Primero Movement Named "Xingsu"

　　Swiss Watchmaking BrandZenithRecently announced that its legendary chronograph movement, El Primero, has officially been named "Xingsu". The naming campaign launched on 6 17, inviting the public to contribute creative ideas for its Chinese name based on their deep understanding of El Primero. Over more than a month of public submissions, a total of over 1000 creative entries were collected. After multiple rounds of professional panel evaluations and judges' votes, the term "Xingsu" was selected as the best Chinese name for El Primero with the highest number of votes, owing to its clear interpretation of El Primero, perfectly blending brand symbolism with technical features.

　　Introduction to Zenith's Legendary El Primero Movement Named "Xingsu"

　　The "Xing" (star) in "Xingsu" is derived from Zenith's brand emblem. In 1865, brand founder Georges Favre-Jacot looked up at the starry sky, taking inspiration from the celestial revelation to name his watchmaking workshop ZENITH—meaning the highest point in the universe—persisting in lighting up the sky of haute horlogerie with a guiding star. "Su" implies speed, while "Xingsu" is defined in the Ci Hai dictionary as fast as a shooting star, perfectly expressing El Primero's matchless high frequency of 36000 vibrations per hour, while reflecting Zenith's extraordinary courage to steadfastly follow its own guiding star.

　　At the awards gala held on 8 10, the brand invited 5 shortlisted finalists to gather at the Waldorf Astoria Shanghai, where they experienced assembling the Zenith El Primero movement under the guidance of Zenith Swiss watchmakers. In addition to special gifts prepared for each finalist, the winning naming creator from Shanghai was presented in person with a Zenith Chronomaster Open watch by Ms Zhang Limin, General Manager of Zenith Greater China. Even more meaningfully, his creative idea will leave a brilliant mark in the history of El Primero. Ms Zhang Limin stated: "El Primero is the pioneer of modern automatic chronograph movements and represents a great invention in watchmaking history. Ever since the brand entered China, the idea of giving it a Chinese name has existed for a long time. We are extremely grateful for and appreciate every creative idea collected, and believe that 'Xingsu', as the final choice, will surely carry wonderful hopes to help more people understand El Primero and Zenith, creating new legends together."

　　Spanning over a century, the Zenith manufacture has always believed in its guiding star, driven by authenticity, boldness and pleasure to write glorious chapters in watchmaking history, witnessing major milestones in human history alongside heroes exploring uncharted territories. As the official Chinese name of El Primero, "Xingsu" will uphold its guiding star, fulfilling its mission with unwavering perseverance—favoured by the stars, chasing a pioneering legend of speed.

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