Tissot becomes the official partner for the 100th anniversary of the Jungfrau Railway in Switzerland

SwissTissotThe renowned Jungfrau Railway has been selected as the official timekeeper for its glorious centenary celebrations. Guided by the train, passengers will ascend to the Jungfraujoch railway station, the highest in Europe at an altitude of 3,454 metres; therefore, precise and accurate timing technology is crucial. To demonstrate the seamless cooperation between the brand and the railway company, Tissot has placed two countdown clocks on the two major peaks of the Jungfrau region—the Jungfrau, known as the 'Top of Europe'  , and Kleine Scheidegg. As the clock strikes midnight on 2012 8 1, the Jungfrau Railway will celebrate its centenary under the precise witness of Tissot, embarking on a brilliant journey. Tissot is undoubtedly the most trusted timekeeping companion for the Jungfrau Railway on its long journey.

 

 

Extraordinary creativity, rooted in tradition

The partnership between Tissot and the Jungfrau Railway stems from deep-rooted shared values. Tissot is known worldwide for its extraordinary creativity, and its spirit of continuous innovation has successfully overcome various harsh climates. Similarly, the pioneers behind the Jungfrau Railway have made unremitting efforts to combat difficult terrain and weather. Today, the 'Top of Europe' Jungfrau has become a unique and outstanding tourist destination. Just like the Jungfrau Railway Company, Tissot has always been committed to maintaining the highest level of innovative technology and the best quality service, reaching the pinnacle of perfection.

A perfect match

Jungfrau and SwitzerlandTissotPossessing deep historical ties, the Jungfrau region and Tissot's hometown of Le Locle are both listed as World Heritage sites by UNESCO, laying a beautiful foundation for their cooperation. Although the 'Top of Europe' is covered in snow and freezing cold all year round, it is incredibly popular as a tourist destination, attracting visitors of all backgrounds from around the world every year to witness the legendary style of the highest railway station in Europe. In 2010 alone, 672,000 passengers experienced the magnificent natural beauty of the Jungfrau.

Source: Consistencywatch websitesPurchase