THE JOURNAL
Audemars Piguet invites James on an Asian tour

Audemars PiguetWatchAn excellent choice for a brand ambassador. I am very happy to be here with James today.

Wearing the newly released Royal Oak Offshore Chronograph, James shared his excitement about the collaboration with Audemars Piguet. It is a great honour for me to attend an event in Asia as an Audemars Piguet brand ambassador for the first time. When asked about his expectations for this partnership, James said that for many years he had felt many similarities with Audemars Piguet, and he was now very happy to have the opportunity to work with them. Audemars Piguet insists on perfection and has always been a creative pioneer in the high-end watchmaking industry, which is exactly the value I have always pursued. I look forward to sparking brilliant collaborative inspiration with Audemars Piguet.

Audemars Piguet presented James with a Su embroidery dragon robe ornament, symbolising his title as the king of basketball. In China, James is affectionately called 'Little Emperor' by fans. Mr David von Gunten explained that the dragon robe signifies James's incomparable status in the basketball world and also represents Audemars Piguet's best wishes for a more brilliant future in his career. While visiting the Audemars Piguet boutique on West Nanjing Road, James left an imprint of the legendary hands that achieved his basketball dreams and presented this autographed hand mould as a gift back to Audemars Piguet. I hope to work together with Audemars Piguet to pursue excellence, James said, I feel very proud to be a member of the Audemars Piguet family.

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