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THE JOURNAL

Audemars Piguet invites James on an Asian tour

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Audemars PiguetWatchAn excellent choice for a brand ambassador. I am very happy to be here with James today.Audemars PiguetMr David von Gunten, CEO of Audemars Piguet Greater China, stated at the press conference: Audemars Piguet is very honoured to invite our latest global brand ambassador, LeBron James, to Shanghai. His superb basketball skills and his values of striving for perfection and actively engaging in charity align deeply with Audemars Piguet. >

 

Wearing the newly released Royal Oak Offshore Chronograph, James shared his excitement about the collaboration with Audemars Piguet. It is a great honour for me to attend an event in Asia as an Audemars Piguet brand ambassador for the first time. When asked about his expectations for this partnership, James said that for many years he had felt many similarities with Audemars Piguet, and he was now very happy to have the opportunity to work with them. Audemars Piguet insists on perfection and has always been a creative pioneer in the high-end watchmaking industry, which is exactly the value I have always pursued. I look forward to sparking brilliant collaborative inspiration with Audemars Piguet.At the press conference. >

 

 

Audemars Piguet presented James with a Su embroidery dragon robe ornament, symbolising his title as the king of basketball. In China, James is affectionately called 'Little Emperor' by fans. Mr David von Gunten explained that the dragon robe signifies James's incomparable status in the basketball world and also represents Audemars Piguet's best wishes for a more brilliant future in his career. While visiting the Audemars Piguet boutique on West Nanjing Road, James left an imprint of the legendary hands that achieved his basketball dreams and presented this autographed hand mould as a gift back to Audemars Piguet. I hope to work together with Audemars Piguet to pursue excellence, James said, I feel very proud to be a member of the Audemars Piguet family.At the end of the press conference. >

 

 

DavidvonGunten先生进一步解释了爱彼选择勒布朗?詹姆斯作为品牌形象大使的原因:勒布朗?詹姆斯是天生的运动奇才,也是杰出的慈悲家。精神与爱彼完美契合,因此我热烈欢迎他加入爱彼大家庭。

 

In addition to representing the brand globally, James will also work closely with Audemars Piguet to co-create a limited edition commemorative watch. James added: I will work with Audemars Piguet to create a watch that fully reflects my style and philosophy. All proceeds from this commemorative watch will be donated to the LeBron James Family Foundation, which bears his name.

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