Rolex leads the modern watch craze

However, in the nineteen-fifties and sixties, almost only those who truly needed itRolexcomplex functions, such as pilots and professional divers, who were aware of the brand. Today, public awareness of watches has increased significantly, with the hit TV series Mad Men even using watches to signify the career progression of the protagonist, Don Draper. In the third season, Draper wears a Rolex Explorer.以劳力士(Rolex为例。虽然这个品牌现在妇孺皆知。