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THE JOURNAL

Dior diamond-set watch

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DiorVIIIDiorThe 8 watch collection (starting from 3050 pounds)

 

 

 

Despite the dismissal of chief designer John Galliano following a lapse in judgement, Dior has continued to achieve great success, particularly with its watches. This is a trend currently welcomed by many: fashion jewellery brands have decided to launch products worthy of their prestigious names, rather than simply stamping their logos onto inferior goods sold in department store jewellery sections.

 

Naturally, in the fashion world, the brand means everything, and fashion icons have their own preferences: beyond Dior, one can also seeChanelChanel, Chaumet, Cartier (an absolute perennial favourite), Graff, Harry Winston, and other major brands are all investing heavily in their watches. Beyond the multiple facets on the bracelets and bezels, the choice between diamond-set and non-set versions, two sizes (33 mm and 38 mm), and the distinction between automatic mechanical and quartz movements, there is another aspect of the Dior 8 watch collection that fashion icons find irresistible: it is so novel, representing the trends of the future.

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