French swimmer Camille Lacourt partners with Chanel

CHANEL has partnered with French backstroke swimmer Camille Lacourt this year as the J12Watchambassador. At the 14 FINA World Championships held in Shanghai this July, he achieved great success by winning the world title in the 100m backstroke and a silver medal in the 50m backstroke.

  Camille Lacourt is not just a swimming star; he is crossing over to become a fashion darling. He was invited as a guest to the CHANEL NEL2011 Spring/Summer Haute Couture show.Chanelselected this promising young backstroke swimmer as its J12 ambassador. Since winning Lacourt2010 gold medals at the 3 European Championships, he has attracted significant attention in the international swimming world. His handsome appearance, naturally elegant demeanour, and innate charisma make him a perfect match for Chanel.

  Since the birth of the 2000 watch in J12, it has always been a sports watch inspired by the ocean. The J12 watch and Lacourt's world thus naturally merge.

  Camille Lacourt Profile

  Age: 26 (4 22)

  Origin: Narbonne, France

  Height: 200cm

  Awards:  

2009, Angers won the French Short Course Championship twice.

  In 2010, he won three gold medals at the Budapest European Championships: 50m backstroke, 100m backstroke, and 4x100m relay.

  In 2011, he won the 100m backstroke gold medal and the 50m backstroke silver medal at the Shanghai FINA World Championships.

  This magical colour is inspired by 21-century high-tech precision titanium ceramic. The Chanel Swiss watch factory has dedicated itself to research, using high-tech precision titanium ceramic to create the new generation J12 watch, which can display continuously shifting colours.

  Mademoiselle Chanel loved the classic black and white, but the CHROMATIC colour sits between the two, pushing the J12 watch into a new dimension and integrating time and material like never before.

  The silver-grey high-tech precision titanium ceramic bracelet looks like a shimmering halo, subtly capturing the colours of a stormy sky and the aurora borealis. The high-tech precision titanium ceramic's wear resistance is second only to sapphire, with a lustre more vivid than gold and a hue richer than platinum.

  This J12 watch combines the duality of mysterious coloured and colourless tones; its lightness comes from titanium, its wear resistance from the use of ceramic, and its thermal stability makes it comfortable to wear. The use of this new high-tech precision titanium ceramic material opens a new chapter for this legendary watch: a monumental moment for a new material.

  Inspired by the technique of polishing sapphire with diamond powder, Chanel has developed a unique polishing technology to forge a brand new, rich reflective effect.

  This J12Chromat unveils a new realm of elegance for the watch. The collection features seven models: 33mm quartz movement models; and 38mm and 41mm automatic movement models, each available in two versions—set with either brilliant-cut diamonds or baguette-cut diamonds.

 A new masterpiece from Chanel watches, J12Chromat conveying a unique charm through a fourth colour created from a new material. A new material and a new colour make J12Chromat the best testament to the evolution of watches and the changing times, encapsulating the essence of an era that only Chanel knows how to capture.