Emmanuel Chriqui Appointed as Baume & Mercier Brand Ambassador

With a 181-year history, the Swiss luxurywatch brandEvery year, Baume & Mercier expresses its watchmaking philosophy, which insists on combining tradition with modernity, through different themes. In 2011, the brand focuses on the seaside world, which perfectly embodies an exquisite lifestyle, and has appointed Canadian actress Emmanuel Chriqui as its new brand ambassador.

  As one of Hollywood's most promising young actresses, Emmanuel Chriqui has delivered outstanding performances in films such as You Don't Mess with the Zohan and Cadillac Records, as well as the hit television series Entourage. Beyond her screen work, Chriqui has a keen eye for fashion; whether on the red carpet or on a seaside holiday, she always showcases the season's most sought-after style. This simple and elegant aesthetic aligns perfectly with the & theme of Baume Mercier2011 Mercier. Consequently, Chriqui has formed a lasting bond with the brand, becoming its new ambassador.

In this regard, Chriqui stated that she greatly appreciates the beauty of simplicity in life, and the elegant image of Baume & Mercier perfectly matches her personal taste. Meanwhile, Alain Zimmermann, CEO of Baume & Mercier, noted that Chriqui's personality perfectly reflects the modernity and fashion the brand conveys.